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Coca-Cola's transformation gradually succeeds Coca-Cola bottled coffee

Published: 2026-02-26 Author: World Gafei

Last Updated: 2026/02/26, Since new CEO James Quincy took office in May, Coke has turned to beverage companies rather than carbonated beverage companies, looking for diversified growth, especially in health and premium products. After a quarter of testing, Coke did begin to seriously shed its brand as a carbonated beverage company. From the perspective of business lines, Coca-Cola's flagship carbonated beverage products continue

Since the new CEO James Quincy took office in May, Coca-Cola has turned to "beverage companies" rather than "carbonated beverage companies", looking for diversified growth, especially in health and high-end products. After a quarter of testing, Coca-Cola did begin to seriously take off its carbonated beverage company's hat. From the point of view of the business line, Coca-Cola's main carbonated beverage products have continued the previous downturn, with consumption unchanged from last year, with only Sprite and the newly promoted Coca-Cola Zero Sugar-free better realized. Non-carbonated drinks stood out, with consumption of fruit juice, dairy products, coffee and tea all up 1 per cent year-on-year, but surprisingly, consumption in the water and sports drinks business fell by 1 per cent. It is worth mentioning that in coffee drinks, Coca-Cola has partnered with Dunkin' Donuts doughnuts and McDonald's to enter the bottled coffee business.