Gold filter coffee is listed on the market, focusing on high-quality coffee beans.

Gold coffee filter hanging on the market, the launch of four main boutique-grade coffee beans, shallow, medium and deep roasting to meet the different needs of consumers. Photo / Gold Coffee

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Gold Coffee launched the surprise "play latte" in November, which combines loquat cream, Espresso, fragrant pure milk, dense milk foam and smooth fresh cream, focusing on autumn limits, refreshing the taste, and subverting consumers' imagination of lattes at the end of this autumn. At the same time, focusing on the filter-hanging coffee market, Gold Coffee launched four types of filter-hanging coffee in November, focusing on boutique coffee beans, with a 10% discount on any two boxes.

The price of lattes is limited to 11 yuan at 11:00 on November 1st, and 50 cups per store.

Gold Coffee said that it continues to provide consumers with an innovative coffee experience for Taiwan's local coffee chain, holding a series of activities in the autumn and holding an online surprise latte election in October, inviting netizens to choose a limited latte taste in November. They are "loquat paste latte, Chinese wolfberry latte, matcha rose salt latte and strawberry cocoa latte", with a total of more than 60,000 people participating in the election. In the end, the loquat paste latte won with about 52% of the votes.

As a result, surprises will be listed in November under the new name "play latte". Playing the latte is the first time on the market to combine loquat cream, Espresso, fragrant pure milk, thick milk foam and smooth fresh cream to find the best proportion from the taste conflict. It not only has mellow coffee and mellow milk aroma, but also combines the slightly sweet aroma of loquat cream, giving consumers the last cool feeling at the end of autumn and subverting consumers' imagination of lattes.

Gold Coffee points out that Taiwan's coffee market is huge. In addition to the continuous growth of the chain coffee market, the proportion of consumers making their own coffee at home or in the company is also gradually increasing. It is expected that Taiwan's annual filter-hanging coffee market will exceed 1 billion. Gold Coffee launches four types of filter-hanging coffee at a time, mainly with 11g filter hanging, and uses 100% boutique grade coffee beans to satisfy consumers with strong coffee aroma. With three different roasting degrees of "smiling morning-shallow roasting, awakening afternoon-medium roasting, mellow sunset-deep roasting", gold baristas roasted separately and then mixed in the best proportion according to the characteristics of individual coffee beans to meet different needs of consumers.