The change in coffee consumption trend will benefit McDonald's and Starbucks
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Young Americans may not drink several cups of coffee a day as their elders do, but they are more likely to go out to buy coffee rather than brew it at home, a trend that could be good news for McDonald's and Starbucks, according to the website of Balon.
Forty-eight per cent of respondents between the ages of 18 and 24 said they had had coffee in the past day, lower than older respondents, Bernstein analyst Sara Senatore said, citing the latest opinion survey. But these younger generations of respondents said they didn't care about spending money on coffee, and they were about to enter a life where they may have to sleep less and need caffeine to cheer them up.
Santa Natore points out that 42% of young people surveyed drink coffee when they are "away from home," higher than 31% of older consumers.
"as young people enter the peak years of coffee consumption, this trend of preference for coffee while going out should continue, supporting the continued growth of the coffee retail industry," Santa Torre said. "
As a result, she estimates that the "non-domestic" coffee market will grow by about 5% a year over the next decade, faster than the catering market as a whole. McDonald's is expected to be one of the beneficiaries as the fast-food chain moves towards serving higher-end coffee drinks. Starbucks is also expected to benefit, but Santa Natore believes that Starbucks still needs to rely on food and non-coffee drinks to drive solid revenue growth.
- Prev
The 2017 Hainan International Coffee Conference will open in December to create a new business card for Hainan internationalization.
Professional baristas exchange please follow the coffee workshop (Wechat official account cafe_style) October 30, 2017 Hainan International Coffee Conference and Coffee and Beverage Exhibition press conference held in Beijing, the reporter learned from the press conference, the exhibition will be held on December 1-3 in Hainan International Convention and Exhibition Center and Haikou Marriott Hotel, with Didi fragrance World as the theme, invite China
- Next
The Japanese tinkered with garlic coffee without bad breath.
The exchange of professional baristas follow the coffee workshop (Wechat official account cafe_style) people have long loved coffee, from ordinary coffee to exotic coffee, a series of cat shit coffee, like shit coffee, and now there is a grand debut of garlic coffee. Yes, you read it right, that is, some people never eat garlic, and some people eat garlic with bad breath. Garlic coffee
Related
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte