Starbucks attacks the outer zone to target millennials
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
There are signs that the coffee chain boom has peaked after years of expansion, as not only Starbucks' revenue and profits fell last quarter, doughnut brand Dunkin Donuts, which has a large number of coffee fans, is facing a decline in customer traffic, but even Costa Coffee, the British coffee chain, has seen its revenue growth stagnate.
However, experts point out that the coffee market has not actually shrunk, but has entered the "third wave of coffee", which is different from the first wave of instant coffee, and the second wave of chain coffee shops that attach importance to the re-roasting of coffee beans. nowadays, consumers' preference for drinking coffee has become more meticulous, willing to spend more money to pursue higher quality "boutique coffee" and innovative taste.
Fortunately, Starbucks can seize another growth opportunity, that is, millennials like to drink coffee out. According to the latest research by the Lianbo Foundation, 48% of 18-to 24-year-olds have drunk coffee in recent days, although the percentage is lower than 58% of older consumers, but more than 40% of them choose to drink coffee outside, more than mature age groups. This is the reason for the accelerated growth of coffee consumption.
Starbucks also announced on the 2nd that it will sell its tea brand Tazo to Unilever for $384 million to focus on Teavana tea stores. Unilever pointed out that Taishu Tea's appeal for millennials has a perfect strategic fit with the lineup of American brands.
- Prev
How to make delicious coffee? Choosing the coffee beans you like is the first step towards delicious coffee.
Professional barista communication please follow the coffee workshop (Wechat official account cafe_style) how do you make delicious coffee? This is a question that stores often receive, and it is what we think about every day. In this case, I will answer, first of all, I will choose delicious beans. Coffee is the seed of the fruit of a plant called coffee. This is a good crop. We usually drink.
- Next
Four knowledge points about coffee brewing: water injection, powder-to-water ratio, quantity and water quality
Communication of professional baristas Please pay attention to the speed and way of injecting hot water into the coffee workshop (Wechat official account cafe_style) when injecting hot water will also affect the extraction time in the brewing process, the amount of water injected and the mode of injection will also affect the degree of extraction of coffee, so we must try to control some uncertain factors such as water quantity and water temperature in order to reduce the change of coffee taste. Make the pot by hand.
Related
- Be vigilant! Tims employees trick customers into applying for credit cards!
- Tie your hands and put them on display! The video of Gu Ming migrant workers playing a stalk attracted public outrage!
- Can orange peel be used to make coffee? How to make an orange filter cup? Is citrus peel good with special hand-brewed?
- Where is Robsta's hometown? Which countries are Robusta mainly produced in?
- ICO August coffee report: Robusta prices rise to record high
- Encountered the strongest typhoon in 1975! No one can stop Shanghainese from drinking coffee!
- Ruixing Coffee and China Tennis Co., Ltd. are jointly branded, and surrounding products have been caught in a plagiarism storm!
- What kind of coffee is Coffee Queen? What kind of beans does Kona coffee belong to? Arabica, the queen of global coffee
- How to brew coffee correctly? The difference between one-step flow and three-step flow of hand-brewed coffee What impact does the way hand-brewed coffee brew brew have on the flavor of coffee?
- The drink formula is reversed! Buy coffee and get half a cup of apples?!