Introduction to the auction of the International Green Coffee Competition in Santa Barbara, Honduras, April 27-28, 2018

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VI Festival delCafe, to be held in Santa Barbara, Honduras, from April 27 to 28, 2018, will host a new regional green coffee competition and auction aimed at attracting international buyers.

The "Oro to Santa Barbara" competition, the auction is a new publicly funded part of the marketing campaign designed in part to promote international market access for small and medium-sized producers to produce high-quality coffee across the country.

"Santa Barbara is one of the best-known coffee areas in Honduras, and many small farms still do not have access to quality coffee on the international market," organizer Honduras Coffee Innovation (HCI) said in a new competition announcement. HCI believes that bringing international bean hunters and buyers to the region will build relationships, create more purchase opportunities for bean hunters and create more sales opportunities for farmers. This, in turn, will increase the income of Santa Barbara coffee families. "

HCI lists existing excellent cups and project origins of green coffee competitions and auction plans to help improve the image of high-quality coffee in Honduras over the years. The group, co-founded by longtime coffee professionals from LaB Coffee&Roasters in Los Angeles and international judge EZ Yon, said the goal of the new competition was to "increase the number of large farms that successfully started with Oro de Santa Barbara by launching and implementing successful regional competitions."

During the competition, the international judges, led by Chief Justice Sherri Johns, will make a blind bet in Santa Barbara before the festival. The top ten scoring coffees from small and medium-sized farms will be held in public and then served through live auctions.

"producers and bean hunters will mix all remaining coffee with the [assistance] of translators and exporters," organizers said of the event structure. HCI puts buyers and farmers together to negotiate sales without any commission. A tour of the local farm will be provided. "