Greybox Coffee, a cafe that claims to have a monthly flow of 300,000, has a public relations crisis.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
The third wave of boutique coffee has swept across Asia, and China's existing coffee market has begun to reshuffle. In December 2016, GREYBOX COFFEE opened its first coffee shop in the Kerry Center of Beijing International Trade CBD, opposite the Starbucks high-end selection store. In the following year, 16 coffee shops were opened in Shanghai, Beijing, Hangzhou, Chengdu, Shenzhen, Chongqing, Nanjing and other cities.

The core customers of GREYBOX COFFEE Grey Box Coffee are also focused on coffee enthusiasts, business elites, artists, returnees, stars, and the richest people in China, but what is unimaginable is that there is a post on Dianping that comes from a comment about the Grey Box Coffee Kidd store.
▼

According to netizens,
Just go to this store for coffee.
The coffee doesn't taste good.
Then give a moderate comment on Samsung.
And then by an inexplicable and wonderful
Chased and scolded by a newly registered account
Say that the guest is very LOW and so on
▼

The malice of the words is excruciating
▼



If you don't agree with each other, you will speak out.
It can be said that heaven and earth are opposed to the air!
Netizens also said
Bad reviews have been deleted wildly!
▼





The people who are unaware of the truth
Comments below
It is also very lively
▼




Netizen
It is suspected that this is the store's secondary account.
▼



And then,
How do the merchants respond to this?
▼

The gray box made something like this.
Crisis public relations management
▼

Now that you have issued a statement, it shows that the conflict with the customer exists, and you should, as you said, investigate and find out the problem. However, the voice of criticism and find ways to get rid of, let the trumpet do not have the quality of evaluation and sarcasm, can not see whether the management team really love the brand?
After receiving 100 million yuan, GREYBOX COFFEE continues to expand, hoping to expand 30-50 stores in 2018. The road to Chinese boutique coffee of Greybox Grey Box Coffee may become quite long because of this incident.
- Prev
The latest KuaiBao: Greybox Grey Box Coffee issued a special statement in response to the conflict with customers
Professional coffee knowledge exchange more coffee bean information please follow the latest coffee workshop (Wechat official account cafe_style) KuaiBao Greybox Grey Box Coffee issued a special statement, in response to the conflict statement between ▼ and customers is as follows: GREYBOX COFFEE completed round A financing in December 2016, Junzi Capital invested 100 million RMB, valued at 100 million US dollars. The third wave of boutique coffee
- Next
Is mushroom coffee an ingenious way to reduce stress? Coffee + mushroom is more "beneficial"?
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) added mushroom coffee is more beneficial? You may have tried adding mushrooms to Pizza, spaghetti or sandwiches, and it's a pretty good match, so how about getting up in the morning for a cup of mushroom coffee (Mushroom Coffee)? According to the description of American Metropolis Daily
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?