Greybox Coffee, a cafe that claims to have a monthly flow of 300,000, has a public relations crisis.

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The third wave of boutique coffee has swept across Asia, and China's existing coffee market has begun to reshuffle. In December 2016, GREYBOX COFFEE opened its first coffee shop in the Kerry Center of Beijing International Trade CBD, opposite the Starbucks high-end selection store. In the following year, 16 coffee shops were opened in Shanghai, Beijing, Hangzhou, Chengdu, Shenzhen, Chongqing, Nanjing and other cities.

The core customers of GREYBOX COFFEE Grey Box Coffee are also focused on coffee enthusiasts, business elites, artists, returnees, stars, and the richest people in China, but what is unimaginable is that there is a post on Dianping that comes from a comment about the Grey Box Coffee Kidd store.

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According to netizens,

Just go to this store for coffee.

The coffee doesn't taste good.

Then give a moderate comment on Samsung.

And then by an inexplicable and wonderful

Chased and scolded by a newly registered account

Say that the guest is very LOW and so on

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The malice of the words is excruciating

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If you don't agree with each other, you will speak out.

It can be said that heaven and earth are opposed to the air!

Netizens also said

Bad reviews have been deleted wildly!

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The people who are unaware of the truth

Comments below

It is also very lively

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Netizen

It is suspected that this is the store's secondary account.

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And then,

How do the merchants respond to this?

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The gray box made something like this.

Crisis public relations management

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Now that you have issued a statement, it shows that the conflict with the customer exists, and you should, as you said, investigate and find out the problem. However, the voice of criticism and find ways to get rid of, let the trumpet do not have the quality of evaluation and sarcasm, can not see whether the management team really love the brand?

After receiving 100 million yuan, GREYBOX COFFEE continues to expand, hoping to expand 30-50 stores in 2018. The road to Chinese boutique coffee of Greybox Grey Box Coffee may become quite long because of this incident.