China's coffee consumption surges Coffee now gets 60 million yuan A round financing, cutting into hundreds of billions of markets

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2017 Coffee Bean purchase Price-introduction of Coffee prices in various countries

Since entering China, consumers' demand for coffee has changed from the initial consumer demand to social demand. Some institutions predict that the size of China's coffee market is expected to reach 300 billion yuan in 2020 and more than 1 trillion yuan by 2025.

In the traditional business model of the coffee industry, the chain coffee channel represented by Starbucks still accounts for half of the market. However, what deserves more attention than Star Dad is that with the help of capital, boutique cafes are popular in the market. it may be the next breakthrough in the trillion market.

Coffee consumption in China grew by 15% in 2017.

According to relevant research data, the global coffee market grew by only 2% in 2017, compared with 15% growth in China's coffee consumption, which exceeded 100 billion yuan in 2017.

How does Chinese coffee break through?

The demand for coffee in the Chinese market can also be positively confirmed by the changes in coffee consumption in the past five years. Compared with coffee-consuming countries such as the United States, South Korea and Japan, China's coffee consumption has an average annual growth rate of 26.59%, and the demand for coffee in the Chinese market is far from saturated.

Coffee now announced that it has received 60 million yuan A round financing, invested by Shenzhen Joint Venture Capital, Shenzhen Tuoprud Investment Fund, Suzhou Spark Zhongda Industrial Investment Fund, and Mr. Wan Hongchun, President of Hong Kong Shangrong Group.

It is reported that this round of financing will mainly be used for the construction of international R & D laboratories and the construction of a 140-mu industrial park in Wuxi, a coffee production base.

Coffee now is a coffee brand of Shenzhen Dingjia Hongsi Beverage Technology Co., Ltd., which mainly produces freshly ground coffee single cup drinks and single cup beverage machines. The so-called single cup coffee, also known as capsule coffee, is to roast, raise beans, grind and seal the coffee beans in a "cup body" that is resistant to high temperature and high pressure, which uses polymer barrier materials to achieve fresh-keeping effect and abandons the traditional preservatives and additives. Consumers can complete the standard coffee production through a single cup beverage machine.

In addition to the processing and manufacturing business, Coffee now has also developed a matching coffee machine. At present, the coffee machine independently developed by the company has been stereotyped for mass production, with prices ranging from a few hundred yuan to tens of thousands of yuan according to application scenarios and functions. Self-developed equipment with automatic capsule identification function and a variety of self-service equipment will also be put on the market.

At present, Coffee now has successfully entered the supply system of PetroChina and Sinopec, entered the Kunlun Hospitality convenience Store of PetroChina in Guangdong Province in December 2017, and put it on line in 2018, with the target of covering 10,000 convenience stores in the Yangtze River Delta, Pearl River Delta and Beijing-Tianjin Ji Oil Station in 2018; cooperation with Hongqi chain and pre-test launch of more than 180 stores; Sichuan and Chongqing have covered more than 1,000 stores. In terms of categories, Dingjia Hongsi will focus on coffee, but R & D will also involve milk, milk tea, fruit and vegetable juice, health products, Chinese herbal medicine and so on.

From all over the world, major consumer goods companies have beverage related, coffee category, such as Starbucks, costa and other brands, valued at more than 100 billion US dollars. Domestic entrepreneurs are also entering one after another, especially under the unmanned economic stimulus of new retail, all kinds of unmanned vending machines are also springing up. In addition to coffee now hitting the office and other small scenes of the desktop intelligent self-service coffee machine "small coffee" has completed tens of millions of yuan A round financing a year ago.

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