McDonald's McCafe adds cold coffee to attract afternoon tea customers
Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)
Starbucks has opened more than 2000 coffee shops in the United States in the past three years, overtaking McDonald's as the largest coffee chain in the United States, leading some analysts to call the coffee retail market oversaturated. John Zolidis, president of Quo Vadis Capital, also said in an interview that if coffee shops in the United States continue to grow at the current rate, the cannibalization effect will be quite severe.
But that comment didn't stop McDonald's from expanding McCafe. In fact, the chain has just announced new products-Cold Brew Frozen Coffee and Cold Brew Frappé. These two products officially launched McDonald's into the espresso world.
In May, Bernstein analysts said McDonald's's afternoon tea iced coffee line should steal Starbucks customers,"because customers are now less loyal to the brand and tend to choose cheaper products."
According to market research firm Mintel, sales of cold-extract coffee in the United States increased 460% from 2015 to 2017, and the market is estimated to reach $38.1 million this year.
Elina Veksler, senior director of product innovation at McCafe, said the new cold-brewed coffee will give customers more choice and improve product quality. He added: "Customers are looking for more options. Different guests have different needs, such as energy, refreshing, relaxation, a little indulgence and so on. How to match these needs is key."
Veksler noted that McDonald's works closely with partners to keep up with consumer preferences and market trends more quickly. In April this year, we partnered with Coca-Cola to develop the product line-launching canned McCafe smoothies on retail shelves nationwide. Canned coffee is a fast-growing category, accounting for one-fifth of the $13.6 billion coffee retail market. Mintel expects this market to continue to expand and grow 67% by 2022.
McDonald's uses its vast global market to identify new products that are successful in other markets and bring them back to the United States to try to sell." We always try to keep abreast of the latest market trends and consumer preferences and conduct research tests."McDonald's is doing some research at its new Chicago headquarters, selling specialty drinks such as Australia's McCafe Flat White." Give consumers a chance to experience these foreign flavors."
Veksler says the industry is booming like never before, attracting McDonald's to include cold-brewed coffee in its beverage portfolio." Beverages are at the heart of the food service experience and we continue to add new products to enhance the customer experience."
Source: Forbes
https://www.forbes.com/sites/aliciakelso/2018/06/13/McDonald’ss-new-cold-brew-beverages-could-win-more-afternoon-share/#424f4eb442c6
- Prev
Dragon Boat Festival I would like to Amway you a different flavor of coffee dumplings and dumplings!
Professional coffee knowledge exchange more coffee bean information please pay attention to the coffee workshop (Wechat official account cafe_style) Dragon Boat Festival is a pure Chinese culture, eating zongzi is a traditional custom of the Chinese people, is an indispensable delicacy on the table of relatives and friends. Zongzi, that is, rice dumplings, is a kind of rice dumplings, also known as millet and tube rice dumplings, steamed from glutinous rice wrapped in zongye, is a traditional festival of the Chinese nation
- Next
Coffee cool techs with "air conditioning effect" can cool down 30 degrees in 90 seconds.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) the weather is getting hotter and hotter, how is the preparation of summer cool coffee? If your cafe is still a simple ice drop or cold extract, it will be a bit out. This year, the most dazzling game is 7-11, which launched a cold-extracted sparkling coffee in the United States.
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?