Ruixing coffee financing completed, headquarters settled in Xiamen Siming District Ruixing coffee when listed?

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On June 12, Luckin Coffee luckin coffee was revealed by 36 krypton that he had completed round A financing with a scale of US $200 million to US $300 million. After the financing was completed, Luckin Coffee was valued at more than US $1 billion, but who is Luckin Coffee's financier? the official website does not mention any information about the investors, and our fans are also talking about Ruixing's operation:

@ Alpine snow lotus: the business model of luckin Coffee is OK, and the future is bright.

@ Guyong: just ask you if Starbucks panicked

@ chock right: Starbucks panicked to deliver takeout

Seventeen of abstinence: thanks to Ruixing for popularizing Chinese coffee culture, let people know that apart from Starbucks, there are many coffee brands in China, they work hard to make products, the lack has not been recognized!

@ cover your heart and breathe: lucky is really not short of money now.

@ Liu Deser: "this is unreasonable. Starbucks is not the only coffee market in China." With this in mind, Starbucks absolutely wants to kill you!

@ when the moonlight: the small blue cup taste okay, support, continue to refuel.

@ Viviann: a person who doesn't understand coffee wants to create a coffee world. I'm afraid you don't think Chinese people will drink too much coffee.

Ruixing headquarters is located in Xiamen

However, Lucky recently has a new layout. According to Xiamen Network on June 19, Siming District of Xiamen City signed project cooperation agreements with Shenzhou Youche Co., Ltd., Luckin Coffee (China) Co., Ltd., and the management headquarters of Shenzhou Youche Group and the national headquarters of Luckin Coffee officially settled in Xiamen.

The chairman of Luckin Coffee has become Lu Zhengyao of Shenzhou excellent car.

According to our information, as early as March 28, Qian Zhiya had completed the registration of Ruixing in Siming District, with a registration amount of US $300 million, and it was only recently officially announced that Luckin Coffee's national headquarters company had settled in Siming. The data show that the legal representative is still Qian Zhiya, why is the chairman Lu Zhengyao of Shenzhou Youche?

Source: Alibaba Enterprise Integrity system

I still remember that Qian Zhiya, the founder of Luckin Coffee, was the former COO of Shenzhou Youche Group. Qian Zhiya resigned from Shenzhou Youche. Lu Zhengyao, the former boss, was optimistic about Qian Zhiya's start-up in the coffee field. As an angel investment, Qian Zhiya gave Luckin Coffee the strongest support in terms of start-up capital, contacts, internal renting stores, and so on.

Crazy store opening, subsidies, and marketing all need the support of capital, Qian Zhiya said in an interview with the media. Qian Zhiya said that he was ready to lose money for a long time. If Luckin Coffee's investor is a powerful Shenzhou excellent car, there is really no shortage of money.

Lucky's relationship with China:

The first layer of relationship comes from the founder, Qian Zhiya, the former COO of Shenzhou excellent car Group.

The second layer of relationship comes from the public relations team. At present, the public relations team of China is responsible for Ruixing's public relations business.

The third tier of relationship comes from financing. Lu Zhengyao, chairman and CEO of Shenzhou excellent car, became Ruixing's angel investor, lent her a sum of money, and rented part of the spare area of the company's new building to Luckin Coffee.

Lucky is preparing for the listing?

Luckin Coffee only started trial operation in January 2018 and officially opened on May 8. At present, Luckin Coffee has completed the layout of 525 stores in 13 cities across the country.

Take Guangzhou as an example. In Tianhe Business District, such as Citic and Sino-Thai, Luckin Coffee's stores and elevator advertisements can be seen almost in the office area with a large number of people, and as long as Lucky opens a store in an office building, users who can cover this store can see the advertisements placed by Ruixing.

I learned from Ruixing's official website that before, the main body of operation was Ruixing Beijing. How on earth did its company structure operate and lay out? According to Tianyan survey data, it has invested in a number of companies across the country, which is in line with Ruixing's urban layout, as follows:

Layout in the form of a branch

In the initial stage of enterprise expansion, most of them are at a loss, and the branch can offset the profits of the head office and reduce the tax burden, and the capital transfer between the branch and the head office does not involve the change of ownership and does not have to bear taxes. It is a good choice for chain enterprises or facade expansion layout.

Will this layout prepare for the listing of enterprises in the future?

This time, there are nearly 50 stores in Fujian. Ruixing has opened 9 stores in Fuzhou, and 10 are still under renovation. Ten stores have been opened in Xiamen and 20 are under renovation. It is estimated that there is a reason why Luckin Coffee officially settled his headquarters in Xiamen this time.

If Luckin Coffee wants to go public, he does not rule out the choice of special zone policy areas in order to save listing costs or speed up the listing process (for example, Xiamen Siming Special Economic Zone is one of the six special economic zones in China).

Luckin Coffee and Shenzhou excellent car have a close relationship, will not, as founder Qian Zhiya said, "everything is under our control."

Source: Alibaba Enterprise honesty system, Heavenly Eye check