How much is it to join Ruixing? do you lose money? Luckin Coffee lost more than 800 million to refute the rumor: far more than this number!

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In the first nine months of 2018, Luckin Coffee accumulated sales income of 375 million yuan, net loss of 857 million yuan and gross profit of-433 million yuan (gross profit margin of-115.5%), according to Luckin Coffee's B-round financing business plan learned by financial job search and training service CareerIn. It is reported that the gross profit margin of Luckin Coffee's target "Starbucks" has exceeded 50% for five years in a row.

According to Luckin Coffee's plan, we still need to burn money in exchange for the market for quite a long time in the future. The company expects revenue of 763 million yuan in 2018 and 18.5 billion yuan in 2021, 24 times that of this year.

According to the Beijing Business Daily, Luckin Coffee had 1.3 million users in August. Aurora big data said in a report on Aug. 31 that the number of daily active users on Luckin Coffee's app reached 146600, but did not give the number of transaction users.

In response to this media report, Luckin Coffee responded to Sina Technology that the loss for the whole year would be much larger than this figure. It is an established strategy to quickly occupy the market through subsidies, and losses are in line with expectations.

According to Luckin Coffee's business plan for round B financing exposed by the media, Luckin Coffee's cumulative sales income in the first nine months was 375 million yuan, with a gross profit of-433 million yuan (gross profit margin of-115.5%) and a net loss of 857 million yuan.

Reported that, according to Luckin Coffee's plan, for quite a long time in the future still need to burn money in exchange for the market. The company expects revenue of 763 million yuan in 2018 and 18.5 billion yuan in 2021, 24 times that of this year.

Luckin Coffee responded that it is certain that the loss for the whole year will be much larger than this figure. It is an established strategy to quickly occupy the market through subsidies, and losses are in line with expectations.

Luckin Coffee also said that so far, Lucky has reached 12 million consumers and sold more than 85 million cups in less than a year. The next step will still be to subsidize users in different ways at different times.

The following is the full text of Luckin Coffee's response:

To be sure, our loss for the whole year will be much larger than this figure. It is our established strategy to occupy the market quickly through subsidies, and the loss is in line with our expectations.

For a long time, we have chosen better coffee beans and coffee machines, as well as the world's top supporting suppliers, have been widely recognized by customers.

So far, in less than a year, there have been 12 million consumers and more than 85 million cups have been sold.

In the next step, we will still take different ways to subsidize users in different periods, and provide customers with high-quality coffee on the basis of cost-effective and convenient.