Wang Wang's first coffee drink new brand Bond Coffee is good? how's Bond Coffee?

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In April 2018, Wangwang Group's new Bond coffee beverage was officially launched, with the brand slogan "I am young, I am coffee", focusing on youth fashion.

Yu Huimin, deputy director of the production and R & D group of Wangwang Group, said that the annual growth rate of China's coffee market consumption is 15% to 25% double-digit growth. According to Euromonitor, the market share of ready-to-drink coffee in China will reach 14.9 billion yuan in 2021. There is a lot of room for development of coffee consumption in China. They estimate that the middle class, dominated by young people, has more than 100m and will exceed 250 million by 2030, which will bring historic changes to China's coffee consumption structure.

Wangwang Bond coffee drink

People in the industry believe that there are several factors promoting the future development of the coffee industry, the first is the rise of the new generation, the second is the expansion of the middle class, and finally the continuous improvement of the urbanization rate. The current urbanization rate is less than 60%, and when it reaches 65% in the future, more and more consumers will choose coffee.

Layout new media integrated marketing

The Bond Coffee Plan will focus on building fashionable and young brands as its main marketing strategy, from social media announcements of public interest, in-store promotional materials, outdoor advertising, offline theme activities, popular KOL promotion, and a large number of cross-border cooperation, to capture the young market in multiple dimensions and deepen the public's impression of Bond: if you want to enjoy high-quality espresso, think of Bond coffee produced by Wang Wang Group.

A few days ago, Bond Coffee will be listed throughout the country through Tmall, JD.com and other e-commerce and the group's own dealer system. In the future, Bond Coffee will continue to concentrate resources, promote overseas markets, and let the world know that China also has good coffee. Firmly make coffee products bigger and stronger as the group's leading products for development!

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