Japanese National Coffee [Doutor], which is well received by Starbucks, is about to land in Shanghai!

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A national coffee brand from Japan.

Recently, I was about to land in China and chose to open a coffee shop in the most prosperous place in China: Shanghai.

The specific opening time is set at the end of August.

This brand is obviously aimed at Starbucks.

Starbucks said, "the brain hurts."

The national coffee with the highest praise in Japan

First of all, let me introduce you to this "Japanese national coffee".

It is Doutor.

The storefront store in Shanghai is under renovation, and many friends can't wait.

In the years since the rise of coffee, many people have called themselves coffee maniacs.

But if you don't know Doutor, you don't know anything about coffee.

Coffee is one of the three most popular drinks in the world.

Doutor is one of the famous coffee chains in the world.

Although in the global ranking, its popularity and the number of stores are not as good as Starbucks.

But in Japan, Starbucks has to bow its head in front of it.

"I just made a cup of coffee," said Bird Feather Hirodo, founder of Doutor.

A coffee shop that looks like a convenience store

I often ask myself why I want to open a coffee shop. This is what the bird feather Hirodo has been asking himself.

Once upon a time, Bird Yu Hirodo was just a wage earner in a coffee shop.

In this coffee shop, he met his life mentor, Fengzhu.

If he hadn't met Fengzhu at that time, Bird Yu Bodao might be just the manager of a coffee shop now.

Fengzhu taught him more than just his attitude towards work.

It was Fengzhu who offered to take him to Brazil to learn how to grow and bake coffee beans.

In foreign countries, Bird Yu Hirodo has seen the baking technology there, which is much more advanced than that of Japan.

He was surprised that the world of coffee was much bigger than he had imagined.

Since then, Bird Yu Bodao has devoted himself to learning coffee knowledge.

He is not afraid of fatigue or hard work. He gets up early in the morning and gets up late at night every day.

When Bird Yu Hirodo returned to Japan with a foreign concept of baking, he was repeatedly opposed.

At that time, Japan's economy was in a depression.

For the Japanese, coffee is a high-consumption drink.

Bird Yu Bodao, who has been hit many times, began to plan to open a coffee shop of his own.

In 1962, Doutor was officially born.

This is the first European-style coffee shop in Japan.

Originally, people were still a little resistant. after all, they thought that it would be very expensive to take this style.

But on the contrary, Doutor is taking an inexpensive route.

Because Bird Yu Bodao wants to provide people with delicious coffee with no price burden.

Until now, the price of Doutor coffee is much lower than that of many coffee shops.

Hiroshi Bird, who returned to Japan from abroad, knows that the most important thing to make a cup of coffee is the quality of coffee beans.

So he buys imported coffee beans around the world.

As chairman, he does everything from procurement, selection of coffee beans to transportation.

Today, Doutor has its own coffee plantation in South America.

It is precisely because of Bird's serious and rigorous attitude towards coffee that every cup of coffee in Doutor is well received.

Bird feather Hiroshi said, "if you want to pursue the quality of coffee, you can make unimaginable efforts."

Coffee that even Starbucks can't surpass in Japan.

People who have been to Doutor say it is a very comfortable coffee shop.

At the beginning of Bird Yu Hirodo, he drew a sketch for Doutor in his heart.

He hopes that Doutor is suitable for all people and that it will be a coffee shop acceptable to all men and women, young and old.

Doutor not only has single seats in the store, but also has a smoking area.

Bird Yu Hirodo wants to create a relaxed atmosphere for people, and Doutor is like that.

Japan is the first Asian market Starbucks chose to enter.

Starbucks now has more than 1000 stores in Japan.

But it still can not surpass this "Japanese national coffee".

Doutor now has more stores in Japan than Starbucks, reaching 1361.

It has also been the most popular coffee brand in Japan for three years in a row, becoming the second chain coffee brand in the world.

Finally know why everyone is so eagerly looking forward to Doutor coming to Shanghai.