New strategy! Starbucks plans to launch a healthy version of Frappuccino as it implements a "slimming" program

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Starbucks plans to launch a healthy version of Star Frappuccino

Starbucks has launched a "slimming" program for its signature drink, Frappuccino, in an attempt to reduce its high sugar content, which has scared away increasingly health-conscious consumers and affected sales, according to the Wall Street Journal. Because of high sugar and high calories, many consumers are scared away. Starbucks decided to revamp the Frappuccino and launch a sugar reduction campaign to recover lost sales.

Starbucks has implemented a "slimming" program, and sales of Frappuccino have dropped by 3% compared with 2015. Next, Starbucks will focus on promoting "health drinks" to rescue weak sales and try to reduce high sugar content. The high sugar content of Frappuccino has scared off increasingly health-conscious consumers and affected sales.

Some versions of Frappuccino contain more than twice as much sugar as the standard Snickers (Snickers) and much more calories. A 16-ounce mocha Frappuccino contains 410 calories, compared with 250 calories for a 1.86-ounce Snickers. An oversized glass of Frappuccino contains 69 grams of sugar, which is higher than 600 milliliters of Coca-Cola (about 10.8 grams per 100 milliliters of cola). It exceeds the daily intake of "added sugar" recommended by the American Heart Association for adults (no more than 37.5 grams for men and no more than 25 grams for women).

Back in early 2018, Starbucks in Seattle had to pay an additional 42 cents (2.7 yuan) for its largest cappuccino, in addition to the original price of $4.50 (1.75 cents per ounce of sugary drinks). In fact, an oversized caramel latte contains 68 grams of sugar, while the same cup-shaped caramel macchiato also contains 42 grams of sugar, but they don't have to pay extra taxes on sugar content.

However, how to reduce calories while retaining the sweet taste that fascinates consumers, Starbucks is tricky, especially drinks with complex recipes such as Frappuccino. Star Frappuccino, which came out in 1995, is made of milk, freshly brewed coffee, syrup, whipped cream and chocolate or caramel sauce.

Jason Davis, senior director of Starbucks' beverage innovation division, said: "replicating the Frappuccino has become a great challenge. "in order to reduce sugar without losing the original taste and flavor, Starbucks has tried more than 20 kinds of cream and 70 different vanilla spices.

Starbucks' calculation is that if you can get Frappuccino to reduce sugar and calories, it should increase customers' willingness to buy, especially in the afternoon, they often buy Frappuccino. Evolved into a healthy version of Frappuccino, Starbucks plans to test the water temperature at 600 stores in California, Missouri and Rhode Island.