Milan Starbucks was still waiting in a long line on the third day of its opening, but was "accused" of the high price of cappuccino.

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

With the opening of Italy's first Starbucks store in Milan on September 7, there was a "Starbucks craze" in Milan: until the third day of opening (Sunday, September 9), Starbucks was accused of being overpriced, hurting Italian consumers! The reason is that the price of Starbucks is much higher than that of Italy. (Milan Starbucks has an espresso of 1.8 euros, and the price of cappuccino is even more outrageous! The price is not Italian at all! The Italian Committee for Consumer Rights and Environmental Protection (Codacons) even sued Starbucks on charges of "harming the interests of Italian consumers".

Milan set off a "Starbucks craze", waiting in line for three days in a row!

According to the Italian website Today, Starbucks, which has just opened in piazza Cordusio Square, is still hot on its third day, and people are still waiting in a long line to spend at Starbucks: early in the morning, people in Milan lined up at Starbucks gates for more than 300 meters, and these consumers had to wait an average of two hours to get in, even if it was an expensive cup of coffee.

Europe's largest Starbucks coffee shop has held on to the hearts of local people since its opening, with hundreds of people, men, women and children, not only Italians but also foreign tourists. They waited quietly inside the ropes pulled up by the security guards. Strong security guards release new customers one by one according to the number of customers coming out of the coffee shop.

The day before Starbucks opened, Italian MP Georgia Meloni said on Facebook: "our Italian coffee is the envy of the world, so why drink Starbucks?"

Although Starbucks has conquered the people and tourists of Milan, the Italian Organizing Committee for Consumer Rights and Environmental Protection is not convinced. According to the Italian website Today 9, the organization has submitted a report to the Italian Anti-monopoly and Competition Authority (Antitrust and Competition Authority) that Starbucks "harms the interests of Italian consumers".

According to Codacons, a cup of espresso costs 1.80 euros and a cappuccino costs 4.5 euros, which is an exaggeration.

The complaint points out that in Milan, the price of 1.8 euros for a cup of espresso is absolutely exaggerated, almost 80% higher than the average price in Milan. The average price of a cup of espresso in Milan is 1 euro, and the most expensive is only 1.1 euros. The price of 4.5 cappuccino is even more outrageous, with Milan averaging 1.34 euros and the most expensive 1.6 euros.

"this is not the price of a luxury coffee shop in the centre of Milan, but the price of Starbucks' first coffee shop in Milan. Their prices are not approved by the Italian Consumer Protection Association, so we submit this report and request the Antitrust to investigate whether the company's business activities are in compliance with the law. "

"their prices do not conform to market rules and will cause losses to Italian consumers who want to experience Starbucks coffee because consumers will have to bear these very high prices," the report said. "

Also, netizens also left "condemnation" one after another.

In my opinion, this kind of intervention, Codacons is ridiculous!

This is the law of the market. 4.5 is the normal price.

The domestic media also reported to Starbucks in Milan to wait in line. What do netizens think of it?

@ beat you silly: is this also called waiting in line?

@ Shan Gao Yunshen doesn't know where it is: this is a Zhenxuan restaurant in Milan, the scale and the quality of coffee are much higher than that kind of fast food restaurant at the railway station, it is not surprising that there are so many people waiting in line. But "11.3" is still too expensive for two people. Ordinary people are certainly willing to go to a spicy seed shop. They can have breakfast for 4-5 euros.

MonkeyFly_787: the "pot washing water" of the Italian population has finally entered Italy.

WhaT_T: it's time for a little milk tea to conquer Britain.

4.5 euro Cabo, is it really expensive? Our fans also have something to say.

@ Camille

The price of other coffee in Italy is not beautiful except concentrated and cheap. Cappuccino is habitually more expensive than latte, but its quality is very high. For more than ten days in Italy, at least 2 cups of coffee a day, only one concentrated and cappuccino quality OK I can remember in Rome, the rest is really unflattering, and in Italy, if you want to sit down and taste it. Most of the time, they will be charged a table charge of about 2 euros, and some restaurants will charge an extra 12% service charge, so what is the result of the introduction of American coffee into Italy this time? personally, I still look forward to it.

@ Sunshine hand

In addition to concentration, the domestic price of other kinds of coffee is similar, but the domestic coffee culture is not mature, unlike in Italy, domestic per capita consumption, passenger flow is really limited, most cafes do not make money. no, no, no.

@ empty

It is much cheaper than the price of the same Chinese store.

@ Sue

A cup of espresso costs about 14.3 yuan, which is ridiculously high. Look at the domestic cafes. Do the Chinese have much more money than the Italians?