Nestl é hopes to launch blue bottle coffee Blue Bottle in Europe and enter European boutique coffee!
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Today, according to the Financial Times, Nestl é hopes to launch blue bottles of coffee in Europe.
At present, as early as last year, Nestl é agreed to buy 68% of Blue Bottle Coffee, which is located in Oakland, California, for no more than US $500 million, so as to consolidate the American market and enter into boutique coffee.
Now that Nestl é has Blue bottle and Starbucks, it is undoubtedly the largest coffee company in the world.
Mr Settembri ruled out speculation regarding the rollout of a Nespresso coffee bar chain in Europe, but said Blue Bottle Co could work in the region. Mr Settembri said the US and Japan were considered Blue Bottle's "main market".
Mr. Settembri ruled out the launch of the Nespresso coffee bar in Europe, but said Blue bottle could be launched in Europe.
The United States and Japan are considered to be the main markets of Blue bottle Coffee Co., Ltd., and Blue bottle Coffee also thinks it is possible to enter Europe.
In the context of the global coffee market, Nestl é Nestle's alliance with Starbucks Starbucks expects Starbucks Coffee Milan stores to change Italian consumers' tastes and the consumption and food service sectors of the coffee chain market.
Mr Settembri he added: "Blue Bottle is a hyper premium concept in terms of offering and selling this kind of product could be [done] in Europe."
Mr. Settembri added: "Blue Bottle is a high value-added concept in terms of providing and selling this product and can be done in Europe."
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