Milan Starbucks a cup of espresso 1.8 euros, the price of cappuccino is outrageous! A little bit of price

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Howard Howard Schultz finally opened a Starbucks store in Italy, the country of coffee. As the first Starbucks coffee shop in Italy, Starbucks in Milan will officially open to the public on September 7.

On September 6th, Italy's first Starbucks held its opening ceremony in Milan's piazza Cordusio Square.

Starbucks Milan, open from 7: 00 to 23:00 every day.

It officially opens at 7 a.m. on September 7 to welcome guests. Early in the morning on the first day of opening, people in Milan lined up at the gate of Starbucks.

According to a report from Today, Italy, on Sept. 7, the first day of the opening of the Starbucks Milan store got off to a good start. Early in the morning, despite the rain, millions of people lined up outside Starbucks with umbrellas, waiting to enter Europe's largest Starbucks coffee shop.

Among the crowd was Martin Brok, chairman of Starbucks Europe, Middle East and Africa, who served hot coffee to the queue and waited with them.

Starbucks was already crowded that morning, with people and tourists who became the first customers of Starbucks in Milan taking photos and "clocking in" on social networks.

PHOTO: EPA-EFE

A Korean girl wrote on Instagram: "I arrived after 9 o'clock and still have to wait in line." Not to mention the taste of Starbucks coffee, the magnificent decoration also amazed many consumers.

Milan is the third Starbucks reserve bakery in the world. Milan is the first place where customers can see how the Italian-made green Scolari baking machine works.

The copper baking bucket, 22 feet tall, expands and rotates periodically, which is the coffee bean exhaust phase.

Roasted coffee beans are sent to their respective coffee cans through pipelines.

Many parts of the coffee shop were designed and made in Italy, and the designer thought of everything, including cooling with aliphatic nitrogen at the Affgto station and making sure the top of the marble was heated, so you never had to worry about putting your hand on something cold.

Ice drop coffee with spiral tube

Let's take a look at what people are most concerned about, the price of espresso.

Coffee, an improved version of espresso, which is always Starbucks' high-pressure style, is priced at 1.80 euros per cup, which is nearly double the price of espresso (espresso), which is the most popular local cafe in Italy. (about 14.3 yuan)

American coffee (americano) is 3.50 euros, a cappuccino is 4.50 euros, latte 4.50 euros, FLAT WHITE 5.0euros

There is also a bar where you can have an aperitivo aperitif.

A cocktail costs between 12 and 16 euros, and a glass of wine costs between 8 and 18 euros.

Italian boutique baker Princi offers fine desserts and charcoal pizzas. As a result, the flagship store also retains the charcoal ovens necessary for making traditional Italian pizza.

Ms. Volonterio liked the sleek d é cor, the friendly staff and even the cappuccino, though at 4.50 eurosit is around three times the going price at other Milanese venues. "It's not cheap," she admitted.

Mass imiliano Dona, president of the Italian National Consumer Association, said: "We welcome Starbucks to Italy. The competition in Italian coffee shops is fierce."

Unfortunately, the price of 1.8 euros for a cup of espresso is absolutely exaggerated, almost 80% higher than the average price in Milan.

The average price of an espresso in Milan is 1 euro, and the most expensive one is only 1.1 euros. The price of 4.5 cappuccino is even more outrageous. Milan's average price is only 1.34 euros, and the most expensive is 1.6 euros. "

People:

Coffee is not as good as Italy, but the experience provided by Starbucks is commendable, which is also the view of some Italian netizens: "Starbucks sells not only products, but experiences in Italy." At Starbucks, you can spend hours comfortably, free Wi-Fi and fantasize about being the next JK. Rowling. "

There are also criticisms of those compatriots who go to drink Starbucks: "the problem is not Starbucks, but now many Italians are fond of foreigners, even foreign coffee with water." Our country has fallen, and it may not be long before even Italians will exist. "

It takes courage to open a coffee chain from the United States in Italy.

About the opening of Starbucks in Milan, we netizens also have something to say:

@. A-poreoticx: I eat shit if I can make money.

@ 2030: Italians don't buy American bills.

@ sam: I went to the scene in March, and it hasn't been decorated yet, and now it's finally open.

@ please. Be conquered by it in this way

@ AAA Wu Zhongpeng: the Italian people can finally sit down and have a drink.

@ Mr.Puppet: no one can stop you from dying

@ Fengbin even said that Dad was afraid to open a shop in Italy, and now he is holding up a banner.

@ Zhang Li's native Italian coffee is very good. I don't know the price of Xing Dad.

There are coffee shops all over the street

In this amorous country, coffee is everywhere, and Italians are famous all over the world for their crazy penchant for coffee. Whether in Milan or Florence, there are all kinds of coffee shops on the streets. Italians are not worried about having no coffee at all. You can drink it anytime, anywhere.

In the city of Milan, for example, Italians are used to drinking two or three times a day, which is rare in Italy, where all shops are closed at seven o'clock in the evening. In addition, Italians are more accustomed to standing up and drinking a 1 euro espresso and eating a croissant (croissant) in the small cafes that can be seen everywhere on the street (called "bar" in Italian, but different from bars).

Italians enjoy coffee very much and always carry out the spirit of Espresso which is integrated into the bloodline. Italy has a very mature coffee culture.

It is true that there are so many cafes in Italy. In a big discussion that American consumption destroys traditional culture, will traditional Italians accept American fast consumption? The challenge has just begun, and it remains to be seen whether Starbucks can successfully enter Italy, the hometown of espresso.