The white moonlight has changed?! Lucky launches "Big Winter Pear American"
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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop
Last winter, the most dark fruit "Frozen Pear" that is the favorite of Northeastern people, became popular on the Internet and became the focus of discussion among netizens across the country. It also attracted the attention of chain brand R & D personnel. The American-style frozen pear that came into being was immediately transformed into a season-limited drink, attracting a large number of users curious about Northeast specialties to place orders and try it.
Interestingly, many users with a taste mentality were captured by its refreshing taste after trying Luckin's launch of "Big Frozen Pear American", and they still can't forget it after the product was removed from the shelves. Therefore, as this year's winter approaches, many "frozen pear heads" spontaneously go to the official comment area, calling on brands to return their idea of white moonlight "Big Frozen Pear Americana."
As a result, Lucky, who has always been very obedient to advice, recently launched a winter limited drink "Dadongpear American". Once the official promotion was released, the long-awaited fans had no time to look closely at the promotional poster. They cheered "The American Return of the Big Frozen Pear" and couldn't wait to place an order as soon as the new product was launched.
However, soon, the first wave of "frozen pear heads" who tried it discovered that the taste of Lucky's limited drink this winter seemed to have changed, which did not match the "Big Frozen Pear American" in their memory.
Consumers who noticed the abnormality then carefully checked the official product introduction and noticed that the new product this time was actually called "Dadong Pear American". The beverage was made from seasonal fresh pear juice made from Qiuyue pear, Dangshan pear and other varieties. It is no longer the pear flavor concentrated fruit juice from last year, and the beverage's raw material ratio is not exactly the same. It can be said that it is a new product completely different from the "Dadong Pear American".
In the past, white moonlight drinks suddenly "changed taste," and a group of "frozen pear heads" shouted that they were unacceptable. Many people admitted that when they placed an order, they thought it was the return of their favorite drink from last year. They only realized that it was a drink with a name similar to a god but not a god. They were quite disappointed.
Some fans were even blunt,"Rui! Give me back the frozen pear American style "," Come on, the frozen pear and the big winter pear are two different things "," How did the frozen pear American style become the winter pear American style after a year?", and shouted to the official to change it back to the original" frozen pear American style ".
Interestingly, new users also have their own opinions on the winter limited drinks that Ruixing has just launched. They said that "Dadongpear American" adds short-extract espresso liquor. When mixed with fresh pear juice with obvious flavor, the presence of the coffee liquor is greatly reduced, so that the overall taste of the drink is sweet and tastes like that on the market. Rock sugar pear drinks are quite similar, and joked that what they bought might be "a cup of coffee-flavored rock sugar pear."
However, although Lucky's winter drinks this year are somewhat inconsistent with fans 'psychological expectations, some consumers are still fascinated by this limited drink after trying it for the first time, hoping that "Dadongpear American" can stay on the menu for a while longer, so that you can buy a few more cups.
Picture from: Xiaohongshu
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