McDonald's is betting heavily on coffee, McCoffee has made new moves frequently, and coffee delivery is more and more important.
Recently, McCoffee has made a lot of new moves. One trend is that McDonald's McCoffee is going to join the coffee war.
McCoffee is an independent McDonald's store that does not sell hamburgers and French fries. It sells cakes, macarons, bagels, muffins, etc., but no hamburgers and French fries.
McDonald's to launch cold coffee
McDonald's says the San Diego store offers two versions of ice brew: a classic black cold extract and a marble cold extract. Since its debut in 2009, the McCoffee menu has been largely unchanged. Last year, McDonald's promised to upgrade its McCoffee coffee maker and products. McDonald's says the coffee comes from 100% Arabica beans and comes from a farm certified by the Rainforest Alliance in Guatemala.
McCoffee comes in, coffee goes away.
McDonald's China McCoffee delivery service is launched in the Shanghai market, and consumers can place orders through "I McCoffee takeout" WeChat Mini Programs, ele.me and Meituan.
McCoffee has not always been without delivery service. Previously, McDonald's has always made delivery in set meals, and McDonald's has been developing its delivery business by building its own distribution team.
One sells French fries and hamburgers for coffee! Therefore, McDonald's emphasizes that McCoffee delivery uses a drop-proof anti-overflow package, which can ensure that the coffee does not leak in the normal delivery process. The delivery cost of McCoffee is the same as that of McDonald's, its delivery staff is no longer McDonald's employees, and the distribution cost is 9 yuan.
This time, McDonald's China announced that McCoffee delivery is likely to be a signal that McDonald's wants to develop McCoffee independently.
McDonald's has been cultivating McCoffee in recent years, and has formed a certain influence among consumers. Now it has announced the launch of McCoffee delivery, which shows the importance McDonald's attaches to the coffee market.
Moreover, in the process of McDonald's cultivating McCoffee, it has also accumulated corresponding user data, as well as coffee delivery user data, and formed a relatively stable team and supply system, which are the basis of McCoffee's independent development.
It is rumored that McDonald's makes money from real estate. As a world-famous fast food brand, McDonald's has a huge daily passenger flow. The strong offline channels accumulated over the years have given them room to sell, not only because store coverage can reach more customers, but also produce linkage marketing effects.
Recently, if you buy McDonald's takeout, consumers can see the brochure of McCoffee in the bag.
Many takeout users order McCoffee because they want to buy McDonald's food. If they leave the meal, there is little chance that McCoffee will become a coffee brand on its own.
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
Self-service coffee machine ushered in industry integration! "Yika" acquires University Business of "Coffee Wharf"
Professional coffee knowledge exchange more coffee bean information Please pay attention to the coffee workshop (Wechat official account cafe_style) Coffee is gradually transitioning from imported products to daily necessities Core Tips: the 100 billion-level coffee market is still growing, outside the target country, self-service coffee machines are still relatively blank; emphasize information, experience, and build barriers from the end of this year to the beginning of next year
- Next
Watch out! Wuxi police cracked the online sale of fake Nestle coffee worth 1.2 million yuan
Professional coffee knowledge exchange more information about coffee beans Please follow the coffee workshop (Wechat official account cafe_style) there are lawbreakers selling fake brand coffee online for the popularity of instant coffee. Yesterday, the police learned from the Xinwu police that according to the clues, the police cracked a counterfeit registered trademark case, seized nearly 20,000 counterfeit brand coffee, and arrested 10 suspects. Country
Related
- Can you make coffee with cola? Is hand-brewed coffee and iced coke good?
- How long will coffee beans go bad? Is the shelf life of coffee beans 12 months? How to tell if the coffee is bad?
- What is "extremely light roasted coffee"? The difference between Nordic roasted coffee and Japanese deep-roasted coffee
- Why does Ice-Drip coffee smell wine when it is left for a long time? How many days is recommended to finish drinking ice drops? Why do I feel astringent when I just made ice drops?
- Why are there so few coffee shops selling avgado? What kind of ice cream tastes good for Avgado? The origin of Affogato, the taste of making
- How to choose props for beginners in coffee pulling? What equipment do I need to teach myself latte?
- Should the direction of hand-brewed coffee circle be from inside out or from outside to inside? How to teach the size of the coffee circle
- There are many ways to make mocha pot latte. How to add milk to Mocha pot coffee is better to drink? Can a mocha pot be extracted with milk?
- Why can't the flavor of hanging ear coffee be brewed? How to control the concentration of coffee during the season?
- Barista's professional knowledge sharing: Is there a difference between latte and piccolo and Gibraltar Cotado? What is Blue Bottle Coffee's signature milk coffee?