McDonald's is betting heavily on coffee, McCoffee has made new moves frequently, and coffee delivery is more and more important.
Recently, McCoffee has made a lot of new moves. One trend is that McDonald's McCoffee is going to join the coffee war.
McCoffee is an independent McDonald's store that does not sell hamburgers and French fries. It sells cakes, macarons, bagels, muffins, etc., but no hamburgers and French fries.
McDonald's to launch cold coffee
McDonald's says the San Diego store offers two versions of ice brew: a classic black cold extract and a marble cold extract. Since its debut in 2009, the McCoffee menu has been largely unchanged. Last year, McDonald's promised to upgrade its McCoffee coffee maker and products. McDonald's says the coffee comes from 100% Arabica beans and comes from a farm certified by the Rainforest Alliance in Guatemala.
McCoffee comes in, coffee goes away.
McDonald's China McCoffee delivery service is launched in the Shanghai market, and consumers can place orders through "I McCoffee takeout" WeChat Mini Programs, ele.me and Meituan.
McCoffee has not always been without delivery service. Previously, McDonald's has always made delivery in set meals, and McDonald's has been developing its delivery business by building its own distribution team.
One sells French fries and hamburgers for coffee! Therefore, McDonald's emphasizes that McCoffee delivery uses a drop-proof anti-overflow package, which can ensure that the coffee does not leak in the normal delivery process. The delivery cost of McCoffee is the same as that of McDonald's, its delivery staff is no longer McDonald's employees, and the distribution cost is 9 yuan.
This time, McDonald's China announced that McCoffee delivery is likely to be a signal that McDonald's wants to develop McCoffee independently.
McDonald's has been cultivating McCoffee in recent years, and has formed a certain influence among consumers. Now it has announced the launch of McCoffee delivery, which shows the importance McDonald's attaches to the coffee market.
Moreover, in the process of McDonald's cultivating McCoffee, it has also accumulated corresponding user data, as well as coffee delivery user data, and formed a relatively stable team and supply system, which are the basis of McCoffee's independent development.
It is rumored that McDonald's makes money from real estate. As a world-famous fast food brand, McDonald's has a huge daily passenger flow. The strong offline channels accumulated over the years have given them room to sell, not only because store coverage can reach more customers, but also produce linkage marketing effects.
Recently, if you buy McDonald's takeout, consumers can see the brochure of McCoffee in the bag.
Many takeout users order McCoffee because they want to buy McDonald's food. If they leave the meal, there is little chance that McCoffee will become a coffee brand on its own.
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