Japanese "National Coffee" Doutor has signed a contract for Youyin Coffee, which will provide customized products for the latter.
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"the potential of China's coffee market has been fully demonstrated, and the size of China's coffee market is expected to exceed 1 trillion yuan in 2025."
Retail boss internal sources, recently, Japan's well-known coffee brand "Doutor" (Rodorun Coffee) and the domestic self-service coffee machine brand friendly coffee reached a deep strategic cooperation. After signing the contract, Youyin Coffee became the only self-service coffee industry partner of Doutor in Chinese mainland.
Doutor, founded in 1952, is one of the top ten coffee brands in the world. It has defeated Starbucks for many years to become the favorite coffee brand in Japan. It has the reputation of "national coffee" in Japan.
This time, the two sides reached strategic cooperation on a number of issues. According to Youyin Coffee, Doutor will customize the variety and roasting degree of coffee beans for Youyin coffee in the future to make coffee beans more in line with Chinese taste preferences. In addition, in the future, Youyin Coffee will have more in-depth cooperation with Doutor, including the market and brands.
Zhang Yang, CEO of Youyin Coffee, said that the potential of China's coffee market has been fully demonstrated, and the size of China's coffee market is expected to exceed 1 trillion yuan in 2025. In this 1 trillion yuan market, with the increase of labor costs, the form of boutique self-service coffee will occupy an important position. This cooperation will also bring overall benefits to products, services and brands.
Youyin Coffee, founded in 2014, is mainly engaged in the research, development, production and improvement of self-service coffee machines. It has more than 20 patented technologies, such as drip filtration and extraction, double coffee bean boxes, in-cup mixing, ice-making technology, and so on. The failure rate of the machine is about 0.025%. At present, Youyin Coffee has covered more than 40 cities, more than 200 universities, more than 100 office buildings and many public scenes. It is reported that Youyin Coffee launched 2000 new coffee machines in 2018, with a peak of more than 200 cups per day.
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