Starbucks prices have gone up! Regular drinks have gone up by 1 yuan! Father Xing finally couldn't help raising the price.

Today, Starbucks fans found that Starbucks' regular drinks, starting today, are up! Yes! one! Block! money!

Photo source: netizen @ Wang Beautiful Children

The price of Starbucks in the United States rose in February this year, and Starbucks has always regarded the Chinese market as the second local market. Chinese Starbucks can't resist the price rise this time. Why?

The price increase of Starbucks in recent years goes like this--

In July 2015, large and small brewed coffee will rise by 10 cents each in most parts of the United States.

In June 2014, the prices of most drinks in North America increased by 5-20 cents.

In 2012, in the North American + Chinese market, some brewed coffee rose 1-2 yuan.

Starting from June 16, 2016, Chinese mainland will raise the price of some drinks in Starbucks stores by 1 to 2 yuan.

In February 2018, the prices of most drinks in North America increased by 10-20 cents.

In November 2018, regular drinks rose 1 yuan in the Chinese market.

The cost rise is so severe that Starbucks can no longer digest it on its own. Starbucks can't help but raise its prices, and regular drinks have risen by one yuan, which is in line with changes in the industry. A cup of oversized American style, which used to be 30 yuan a cup, has risen by one yuan and 31 yuan a cup since today.

Fan @ Luci-Cifer comments, in fact, this year's new product prices began to rise, before the big cup of new product 39, now 40. Does the cost here include labor costs? )

Photo source: tube can 2016

Starbucks China adjusted its price once in 2007, once in 2012, and raised its price by 1 to 2 yuan in 16 years. Compared with the "annual increase" in the United States in recent years, the price in China is stable. It has been two years since the last price increase.

Photo source: @ CCDU sauce

Regular drinks have gone up by one yuan, medium hot latte is 29 yuan, medium Remy is 25 yuan.

Although it only went up for two years, and it only increased by 1 yuan, Starbucks' move still attracted a wave of attention from netizens.

The argument of many people about the price increase is that "the price in the Chinese market is already higher than that in the US market, but now it has gone up again." In addition to the quiet increase in the price of drinks, the rights and interests of star cards have also been cut. According to recent messages from star fans, the benefits for Venus customers are getting less and less. Venus buy three get one free and buy ten get one free.

There have been a lot of complaints about Starbucks' price differences at home and abroad:

Fan comments @ xiao, Starbucks sells 12 mosquito cups of coffee in the United States and 24 mosquitoes in China. What is the per capita income of the United States?

@ A Lei, when the labor cost in China is lower than that in the United States, the price of the product is higher than that in the United States.

@ Daniel, the price in the United States, "Starbucks' medium coffee with a capacity of 12 ounces has now risen to US $1.95-2.15." the per capita income of the United States is so high and the coffee is sold so cheaply, but when the per capita income of China is much lower than that of the United States, coffee is so expensive, the American style is 24 yuan, and the other 28 yuan. If you compare the salary of Starbucks baristas in the United States with that of baristas in China, it should look better.

(most partners say Starbucks' wages are deathly low. According to the data, baristas earn an average of 2500 to 3500 a month, which is not what they get. At present, a large number of Xing Dad's partners are under the age of 25, and there are a lot of part-time jobs. After the age of 25, your monthly salary is really a little low.

Sun up the salary! With the announcement of the salary of the domestic barista industry, my monthly salary is dragging my feet again.

According to fans @ qyuky, for example, starting from July 1 this year, the minimum wage for full-time workers in Guangzhou is 2100 yuan per month, and the hourly minimum wage for part-time workers is 20.3 yuan per hour. Previously, the minimum hourly wage for full-time workers was 1895 yuan per month, and the minimum hourly wage for part-time workers was 18.3 yuan. Guangzhou Starbucks part-time hourly wage of 17 yuan is very good.

The wages and benefits of baristas vary greatly around the world, and the cost of living, unemployment, tip culture and other factors will also increase, let's talk about domestic coffee shops. Take a look at the salary of Chinese baristas, especially how many domestic baristas can earn up to 6, 000 per month (6000? It is estimated that the manager's salary is), they all make coffee, why is the difference so far?

According to the partner's message, it is impossible for father Xing's salary to rise, after all, there is so much labor!

@ cute Tiger *, Jiangsu, Zhejiang and Shanghai partner treatment. Part-time students 17.5 an hour, 80 hours to send a 300 worth of coupons, distribution of zongzi moon cake during holidays, as well as year-end bonus, this treatment is estimated to be more than 95% of the normal students part-time job. After working full-time for a year, social insurance and house fund will be deducted 4,000 yuan, and 20% tax will be deducted if the student works part-time.

@ wine red poplar, really low ~ does not include food and accommodation ~, green apron removed social insurance and house fund ~ got a salary of only 20, 000 yuan, black apron only one more housing subsidy ~ 450 yuan

Starbucks finally raised its price by one yuan! The only thing that doesn't go up these days is the salary of a partner.

In fact, Starbucks baristas turnover rate is very high, labor and wage asymmetry is one of the reasons, review why Star Dad, costa, KFC, McDonald's baristas turnover rate is so high, look at the message board, see partner messages, you can jump directly to the occupied guestbook: Starbucks staff vomiting meeting! Is it unrealistic to talk about "loyalty" regardless of salary?