How to make a popular cup of coffee? Salty bacon coffee / salt soda pot bar coffee / cucumber coffee

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In the context of coffee brand giants seeking change, the entry of new players, and the increasing favor of capital and the competition of Internet giants for new retail positions, the coffee market still faces many uncertainties. Whether new players can gain a foothold, a popular style product is very important.

If you want to compete well, attract customers first.

There are three business models for making products, one is flow, the second is retention, and the third is commercialization. First attract customers, and then increase the repurchase rate to keep customers.

Above the barriers of the product itself, there is another layer that can not be ignored-cognition. That is, how to build customers' awareness of the brand. If you want to have a place in the fierce market competition, one is the product. Different collocation will certainly bring customers a novel taste and experience.

Brand symbols are very important.

What is a brand symbol?

It is your brand LOGO, brand image, brand reputation and brand personality. Brand symbol is an important factor to upgrade the brand, brand LOGO is an important consumer entrance, it will provide consumers with a kind of awareness, but also determine the choice of consumers, coffee as a special catering industry, brand symbol is more important, it is a brand standardization, modern basis, with brand awareness and reputation will be difficult to win customers.

These "weird" coffee are unexpectedly hot!

Bacon Coffee, an online celebrity from Peepo Cafe, unexpectedly added bacon to the coffee. Slightly sweet coffee with a hint of salty aroma, and finally can chew a mouthful of bacon, full of freshness.

From Double Win Cafe lemon leaf ice latte

Lemon leaf ice latte, the taste is very special, I feel that I have come to Thailand, the coffee taste is as rich as ever, sweet but not greasy, lemon leaf flavor is getting stronger and stronger, very suitable for summer. The most expensive cup of coffee is no more than 22 yuan.

Pouring high-temperature espresso on the lemon leaves stimulates the aroma of the leaves to the greatest extent and melts perfectly into the coffee, so every sip feels refreshing.

It also adds natural nut jam and coconut milk, which is really good at playing. Hot weather, with a cup of such "Savadika" ice latte, simply suitable, a sip of addictive ~

They also have a cucumber latte, which is also a newly created product, which is also full of Thai style and fresh taste.

▲ cucumber latte

Mix cucumber juice with latte and feel very refreshing at the entrance. I didn't expect cucumber to go so well with latte!

Coconut coffee

Recently, coconut coffee is popular in many cafes. Coconut coffee uses a whole coconut of real material.

Yega coffee is to pour the coconut water into the espresso. The taste of the coconut water is very prominent, mixed with the slightly bitter coffee, and the overall taste is very refreshing.

Practiced alley salt soda coffee

As fans of Li Zongsheng and May Day, I am sure I am no stranger to practice. His family's coffee desserts and creative clothes are very special. Coffee, together with Vanilla Ice Cream and crispy pot, suddenly gives a novel taste, bringing a super wonderful taste bud experience.

It is impossible to attract customers at low prices in the coffee industry.

If you want to enter a market, just ask yourself a few basic questions. Do your consumers drink coffee? Do you want better coffee? Can you make better coffee yourself? If all these questions are answered in the affirmative, it will prove that it is absolutely feasible to open a coffee shop. Making strategies and making decisions often do not need high-end reasons, but can be firm and accurate.

The catering industry is revolutionizing, especially the coffee industry.

The coffee industry is also a catering industry. At present, the catering industry is roughly divided into three schools: Internet celebrities, powerful people and conservatives. Chinese food and beverage brands do not have a big brand of more than 10 billion yuan. Compared with large catering brands and coffee brands in developed countries, such a huge gap is an opportunity to choose which school to stand in line.

If you want to enter a market, just ask yourself a few basic questions. Do your consumers drink coffee? Do you want better coffee? Can you make better coffee yourself? if all these questions are answered in the affirmative, it will prove that it is absolutely feasible to open a coffee shop.

Make a strategy, the strange work and creativity of coffee! A popular style product is always more simple and rough than a variety of products.

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