The combination of Sinology and Coffee "Coffee Capital" activities to share the happy time between parents and children

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Sinology classics embody the quintessence of Chinese excellent traditional culture, and coffee culture is the embodiment of western fashion life style. What kind of spark will be produced when these two different cultures collide together? On December 1, the series of Coffee Rhapsody held by Hunan Gaoqiao Market was held in Jedu Coffee. The theme of the activity is "Coffee tenderness, sharing Happy time". 15 groups of parent-child families are here to learn traditional culture and etiquette, experience coffee-making technology and spend warm time together.

Teach by example and experience the charm of Sinology. In the first half of the event, Cao Jun, a Sinology lecturer from Changsha study Group, led parents and children to experience a Sinology experience journey of understanding Chinese traditional culture and virtues and learning Chinese etiquette from the perspective of recognizing Sinology and inheriting classics.

In the activity, teacher Cao led everyone to sing, dance and dance classic poems through a relaxed and lively teaching method, so that children could personally experience the charm of Sinology, spread Sinology culture, and strive to be the promoters of Sinology culture with parents.

Put it into practice and realize the charm of coffee. The second half of the activity was conducted in the form of coffee DIY. Baristas from Jedu Coffee gave live teaching to parents and children to grind coffee beans, learn to make coffee, brew coffee, and taste coffee.

During the event, baristas fully mobilize everyone's sense of sight, hearing and touch, so that we can experience the most real coffee culture through multiple sensory experiences. Throughout the process, parents and children are very engaged and infatuated with the mellow and delicious coffee.

This activity combines Sinology classics and coffee culture to let more families understand the importance of Sinology enlightenment, cultivate children's literary accomplishment and hands-on creative ability, and enhance parent-child interaction and communication, which has been well received by the parents present.

Since the beginning of this year, Hunan Gaoqiao market has launched the coffee industry brand building work, and has jointly hosted a series of coffee exchange activities with Czech-European coffee, seven cups of coffee, Shenghe coffee, Wang Li coffee, Jedu coffee and so on. The activity was carried out with the elements of "Coffee + Sinology + Culture + Entrepreneurship + parent-Child + exercise + interaction". More than 10 Gaoqiao college students, young volunteers and community leaders, including Hunan University, Central South University of Forestry Science and Technology, the first normal University and Hunan Institute of Foreign Economics, as well as 15 groups of personal families, nearly 200 people walked into Gaoqiao and into the merchants of Gaoqiao coffee brands. It has won the welcome and recognition of coffee merchants, college students and parent-child families, allowing them to approach coffee "zero distance", understand coffee culture, and effectively promote the coffee format of the market and the brand image of "Central-South Coffee Capital" in the market. it conveys the brand, concept and value of Gaoqiao as the "coffee capital" in Central and South China.