Luckin Coffee's stores across the country have recently upgraded their new coffee beans.

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Luckin coffee completed the replacement of coffee beans in stores across the country on November 28th. This is the first major upgrade of Masters Coffee by luckin coffee since its trial opening in January, and the upgraded coffee beans are more mellow and fragrant.

Based on the unremitting pursuit of the taste of Master Coffee, this paper analyzes the feedback and taste preferences of millions of customers in the past year. The luckin coffee professional team, composed of WBC world champion Yingdian Izaki (Japan), Italian division champion Andrea Lattuada and Chinese division champion Pan Zhimin, considers the raw bean quality grade, baking degree, formula ratio, extraction time and other aspects according to the user's taste feedback. After repeated tests, the original formula is optimized, the aroma of the upgraded coffee is more mellow, the thickness of the entrance alcohol is significantly increased, and the aftertaste is more lasting.

The coffee is delicious and the raw beans are eight cents. The upgraded luckin coffee beans are the first choice for Ethiopian Sidamo seasonal raw beans. After more than two weeks of sun treatment, the coffee berry flavor is fully integrated into the coffee beans, with a balanced flavor, rich fruit aroma, moderate acidity and high sweetness.

The coffee beans are roasted in medium depth to make them more mellow and fragrant. The world's top pure hot air roaster realizes fully automatic and high-precision baking curve setting, the reaction process extends from the original "end of the first explosion, before the second explosion" to "the beginning of the second explosion", and the overall baking color value is deepened by 11.5. It not only fully retains the good flavor of the original formula, but also highlights the caramel flavor, mellow texture and strong taste.

The upgrading of coffee beans in stores across the country can be completed quickly in a short period of time, thanks to the 100% direct marketing brand strategy of luckin coffee stores, the person in charge said.

Since the trial opening at the beginning of the year, luckin coffee has gradually settled in major cities. At present, it has opened more than 1600 stores in 21 cities across the country, and is steadily moving towards the goal of 2000 stores by the end of the year.

Whether it is the pictures of online social networks, or the sales and popularity of offline stores, many people have the idea of getting a piece of the pie. The expectation of luckin coffee in the coffee market provides an opportunity for some lawbreakers to trick merchants into "fake joining".

Search for "Luckin Coffee to join", there will be a lot of related news, and even a "shanzhai version of Luckin Coffee official website", careful observation found that the spelling of the brand name is different. The website embezzled Luckin Coffee's official picture and listed the details of the franchise fee. These websites are either purely for their own diversion, or fraudulent with ulterior motives. Once they are credulous in their content, they may lose both their husbands and their soldiers.

In fact, as early as April this year, luckin coffee has made a statement on "luckin coffee Luckin Coffee joining" and other related topics: "Luckin Coffee" is a direct store and does not accept any form of joining. Recently, luckincoffee once again issued a statement on counterfeiting Luckin Coffee's trademark and company name. Through the way of completely direct marketing, it not only ensures the high quality of coffee and service, but also brings quality to consumers with standardization.

(transferred from: Chinanews.com, Shanghai)

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