German national brand landed in China, Qibao started the journey of German coffee culture.

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When it comes to Germans, the most popular label seems to be inseparable from football and beer. Germanic chariots and Oktoberfest have become cultural business cards in Germany. It seems to be taken for granted that Germany's favorite sport is football and its favorite drink is beer.

But it's just a stereotype. For Germans, coffee is a necessity of life for many Germans, and their status is even higher than beer! According to the survey statistics released by the German Coffee Association, the per capita coffee consumption in Germany in 2009 was about 150 litres, exceeding the consumption of beer. By 2014, per capita coffee consumption in Germany had risen to 162L, compared with 107L of beer and 143.5 litres of mineral water per person per year.

One type of coffee that is popular among German families known for its rigour and harshness is the German national coffee-Tchibo Chiburg Coffee.

"Tchibo" comes from the surname of one of the founders of the two German words "Tchiling" and the German word "Bohne" for beans.

Tchibo Qibao was founded in Germany in 1949. Mr. Max Herz, a local businessman in Hamburg, and his business partner, Mr. Carl Tchiling, founded the foundation of what is now Tchibo Chiburg. They revolutionized the coffee industry by selling roasted coffee by mail. Customers can choose between paper bags, cloth bags and iron box packaging, which was already a very innovative idea in the German coffee industry at that time.

In 1955, the first Chiburg Cafe opened in Hamburg, Germany. Since then, Qibao has had a complete coffee production and distribution chain from the farm of origin to the hands of consumers. By 1965, there were more than 400 coffee shops, and their Gold-Mocca golden mocha brand also became the top seller in the German coffee market.

In 1963, Tchibo Chiburg opened a new sales model, opening a "Frisch-Depot" fresh counter in bakeries and bakeries.

In 1973, Qibao Cafe has expanded from traditional coffee products to non-food products. Early best-selling products include tableware sets and breakfast plates.

Qibao launched Germany's first electric espresso machine PICCO in 1984, allowing the average German consumer to enjoy the original Espresso espresso on the home coffee machine for the first time. By 1987, fresh counters had been extended to retail supermarkets, where customers could buy Tchibo Chippo coffee and non-food products in supermarkets near their homes.

Qibao has achieved great success not only in the field of coffee, but also in the field of daily necessities. In the 1970s, Qibao expanded from traditional coffee products to non-food products, and the first introduction of cooking manuals was very popular. From then on, it began to extend the production of various kitchen utensils and household products, and the "Tchibo model", known as the commercial miracle, has begun to emerge.

In 2005, Tchibo Coffee Star Dream (Cafissimo) coffee machine was introduced, which is the first coffee machine in Germany that can prepare three different kinds of coffee in a single system.

Tchibo Qibao began to enter the international market in 1991, expanding to Hungary, Slovakia, the Czech Republic and the United Kingdom. He entered Poland in 1992, entered Russia in 1994, and set up his own coffee roasting factory in Marchi, Poland.

In 1997, Tchibo Qibao followed the technology trend and expanded its sales channels to the Internet. Since then, all Qibao products can be purchased online.

Now, as a 70-year-old German national coffee, Tchibo Qibao officially entered China in 2018 this year. This is a new challenge. Tchibo Fort will bring a wonderful journey of German coffee culture to China.