2018 China Coffee Market Analysis report: the share of self-service coffee machines and take-away coffee in the coffee market

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The rapid expansion of China's coffee market has attracted the influx of capital from all sides, and self-service coffee machines and take-away coffee are the most popular in the capital market.

China's coffee market is expanding rapidly, and the coffee capital market is hot in 2018.

Statistics show that China's coffee consumption has increased rapidly in recent years, maintaining a growth rate of more than 10% since 2013. In 2017, China's coffee consumption reached 3655 thousand bags, an increase of 29.0 percent over the same period last year. The industry generally believes that Chinese coffee will usher in the year of outbreak in 2018.

Figure 1 change trend of Coffee consumption in China from 2011 to 2017 (in thousand bags,%)

The relevant research results show that the greatest contribution to the value of the coffee industry chain is the downstream circulation link, which contributes as much as 93% of the value.

Figure 2: coffee industry chains and their value contribution

In Beijing, Shanghai, Guangzhou, Shenzhen and Nanjing, the number of coffee shops has reached nearly 10000, while Beijing and Shanghai have a 60 per cent share.

Chart 3 Coffee Investment events and changing trend of Coffee amount in China from 2015 to 2017 (unit: 10,000 yuan, from)

Chart 4: summary of coffee investment and financing events in China since 2018

Self-service coffee machine and take-out coffee are most favored by capital, and the coffee market has great potential but not simple.

Relevant statistics show that in the coffee capital market, the two most popular categories are self-service coffee machines and coffee takeout. The number of successful companies in these two categories accounts for more than 50%.

Figure 5: proportion of different types of coffee enterprises (unit:%)

The above data come from the "Analysis report on Market Prospect and Investment Strategic Planning of China Cafe Industry" issued by forward-looking Industrial Research Institute.

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