The whole family promotes Guke coffee as an independent brand and plans to open a shop in the north, Shanghai and Guangzhou.

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On December 14, the whole family opened a flash store in Shanghai, which opened an independent store for the coffee shop. According to the person in charge of the whole family brand, it is planned to open independent cafes in Beijing, Shanghai, Guangzhou and other cities in the future, and build their own delivery platform.

According to reports, in early December, Guke Coffee launched the online H5 game "DIY Cafe", inviting netizens to design the bar, walls and other elements in the cafe online. after that, the design of each area with the highest number of votes was restored in the cafe, and elements such as free trial of new products and fun scenes were designed. The head of the brand department of the whole family said that the flash store activity is an early test, and the company will adjust its plan for independent cafes according to consumers and market feedback.

Guoke Coffee is a coffee brand launched by the whole family in 2014, which is mainly sold in offline stores of the whole family convenience store. As of November 2018, Guke Coffee has been stationed in more than 2000 family convenience stores across the country, and more than 1000 stores in Shanghai alone.

The relevant person in charge of the whole family said that since its launch, Guke Coffee has an independent brand identity, and has accumulated a certain customer base and sales base after several years of development, so it has launched an independent brand at the right time to provide a rich scene and experience.

According to reports, next year, Guke coffee will keep pace with the expansion of the whole family in the country, basically achieving 100% coverage of the whole family store. At the same time, Gaoke Coffee will speed up the construction of its own delivery platform, including Mini Program and APP, and seek the opportunity to open independent cafes in major cities such as Beijing, Shanghai and Guangzhou.

With regard to specific city choices and store opening plans, the whole family said that it was preparing to open a store next year, and that it would set out from Shanghai in view of the fact that Gaoke Coffee covers 1000 family stores in Shanghai and the strong demand for coffee in the Shanghai market. From the product point of view, according to the analysis results of member data, Guke Coffee will keep 3-4 new products on the market every quarter, gradually enriching the product line.

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