The world champion barista is optimistic that the upsurge of the domestic coffee market will reach trillions.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
According to the survival report of China's coffee industry, compared with 400 cups, 377 cups and 360 cups per capita in the United States, South Korea and Japan respectively, the per capita annual consumption in mainland China is less than 5 cups, and only about 20 cups in first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen. But it also reflects the huge potential for market development. After two waves represented by Nestle "instant coffee" and Starbucks "commercial coffee", the coffee market is gradually ushering in the third wave of "boutique coffee", which is much higher than the former two at an average annual growth rate of 10%. Some industry experts predict that the mainland coffee market will reach a trillion yuan in the next 5 to 10 years.
Starbucks has a market share of 51%, accounting for half of the market share of Chinese coffee and beverage chains in 2017, according to survey data. However, as the Internet coffee brands represented by Lian Coffee and Luckin Coffee cut in from takeout, using Internet thinking and O2O (from online stores to offline consumption); coupled with the accelerated expansion of the "boutique coffee" brand represented by GREYBOX COFFEE, it has become a new trend of white-collar and office coffee, competing for more market share.
"Fine Coffee (Specialty Coffee), also known as' specialty coffee'or 'select coffee', was first proposed by Erna Knustsen, founder of the American Fine Coffee Association in 1974." World champion barista Dale Harris said in an interview in Guangzhou that unlike popular commercial coffee, "boutique coffee" only uses beans with unique flavor and outstanding flavor cultivated under ideal climatic and geographical conditions. Up to now, the world has formed three boutique coffee associations, including American SCAA, European SCAE and Japanese SCAJ.
The number of shops for "boutique coffee" brands in the mainland has doubled.
As the champion of the 2017 World barista Competition, Dale Harris is optimistic about the development prospect of boutique coffee in the Chinese market, especially targeting urban people in front-line high-end office buildings and shopping malls. It is understood that the boutique coffee brand GREYBOX COFFEE, which announced the completion of 100 million yuan A round financing at the end of last year, has greatly accelerated its expansion this year. So far, it has opened 20 stores in the CBD high-end business district of nine mainland cities, and the latest one has settled in Taiguhui, Guangzhou; and in 2019, the number of stores will be expanded to 50, covering first-and second-tier cities in the mainland, and there are plans to develop overseas cities in the future.
The reporter visited a number of boutique coffee shops in Guangzhou and found that the price of a cup of boutique coffee ranges from 38 yuan to 68 yuan, depending on the coffee beans from different places and grades, and the price is indeed much higher than that of ordinary coffee chains, but it is still highly sought after. Statistics show that boutique coffee is growing at an annual rate of 10%, which is much higher than instant coffee and commercial coffee. This trend has also attracted the attention of coffee chains such as Starbucks. It is understood that the "Zhenxuan" brand founded by Starbucks focuses on purchasing, baking, small quantities and high quality all over the world. As of October this year, it has opened more than 190 Zhenxuan Coffee bars and more than 1100 hand-brewed Coffee bars in China to seize the "boutique coffee" market boom.
- Prev
Starbucks Shanghai Baking Workshop wins global sales title after opening for one year
Professional coffee knowledge exchange More coffee bean information Please pay attention to the average daily sales of Coffee Workshop (Weixin Official Accounts cafe_style), which is twice as high as the average weekly sales of Starbucks stores in the United States. Shanghai Roasting Workshop is Starbucks 'second top coffee shop in the world after Seattle, USA. This is its report card in the first year since it opened. Starbucks
- Next
Delong teamed up with Tmall Super Brand Day to create the first Italian coffee life experience hall.
Professional coffee knowledge exchange more coffee bean information Please follow the coffee workshop (Wechat official account cafe_style) Today, a new wave of coffee is spreading to China from Western countries such as Europe and the United States, exhilaration is no longer the focus of coffee drinks, people begin to carefully study the process of grinding and brewing coffee, enjoying the results of different tastes brought about by different operations.
Related
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it