Cautious Development of boutique Coffee Market Pacific Coffee Brand Brew Bar debuts in Shenzhen

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Recently, Brew Bar, a new boutique coffee space under Pacific Coffee, was officially unveiled in Vientiane City, Shenzhen Bay. The brand is also its debut in Shenzhen after the Beijing International Trade Store.

As a boutique coffee shop, Brew Bar Shenzhen Bay Vientiane City store is designed with clean and simple white theme tone and simple style decoration, aiming to simplify everything and return to nature.

The winner saw at the scene that the store used an open bar in the coffee production area, where 360 °can watch the baristas' exquisite skills and learn more about hand-brewed coffee.

In terms of products, the shop is divided into hand-brewed coffee, Italian series and cakes, among which the hand-brewed coffee series is the category played by the shopkeeper, and the price will be slightly higher, such as 58 yuan for a cup of Panamanian Rosa and 45 yuan for Humbera, Ethiopia.

The head of Pacific Coffee said: "Brew Bar is an extension of Pacific Coffee as a boutique coffee brand. In addition to providing a series of high-quality drinks such as hand-brewed coffee and coffee tonic, all coffee hand-mixed drinks in the store can be made from single-origin coffee beans (SOE)."

It is understood that the store also uses a state-of-the-art customized equipment Astoria Storm coffee machine (an annual flagship model launched by the Italian classic, which is also the first device equipped with variable pressure extraction function in history), and a specially tailored white "Corky version" EK43 bean grinder, which echoes with the style of the store itself, but also reflects the extreme requirements of Brew Bar in detail and professionalism.

It is worth mentioning that the store will also have coffee master exchange and sharing meetings from time to time. On January 11, the store held the first coffee master exchange activity, and ushered in Zhu Jingui, the 2018 World baristas Competition China tryout champion. Zhu Jingui introduced the practical knowledge of the process of coffee from seed to cup at the scene. At the same time, the barista also presented a variety of flower-pulling performances at the scene, such as cats, swans, angels, 12 constellations, and so on. Customers at the scene can not only learn more about fine coffee, but also experience and participate in the production.

With the upgrading of consumption, more and more people in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen have accepted the baptism of the third wave of boutique coffee, which has higher and higher quality requirements for coffee taste, and the market is further subdivided. It is understood that Pacific Coffee enters the "boutique" market, with Brew Bar as the main boutique coffee store, marking the details of coffee bean growth altitude, treatment mode, treatment station, and roasting degree in hand-brewed coffee, and focuses on coffee beans from a single producing area.

In addition, boutique coffee has extremely high requirements for baristas, while Pacific Coffee also has its own training system and a perfect talent reserve advantage. On the other hand, it is reported that Pacific Coffee has opened more than 300 stores in the mainland in seven years from its founding in Hong Kong to being acquired by China Resources and introduced into the mainland market.

At present, there are three types of Pacific Coffee: Pacific Coffee, Brew Bar, and LUXE, the flagship self-baking store. As for the future expansion of the store, Pacific Coffee Vice Chairman Li Haitao once told the winning website that Pacific Coffee will be based on the north, Shanghai, Guangzhou and Shenzhen, radiating second-and third-tier cities, and will choose to expand stores carefully at the same time.