The General Administration of Market Supervision announces the case of false illegal advertising 3W "Prime Minister's same Coffee" is a wide violation of the law.

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According to the State Administration of Market Supervision and Administration, the State Administration of Market Supervision and Administration today announced the fourth batch of typical false illegal advertising cases in 2018. 20 companies, including Beijing Jinfusi Science and Trade Co., Ltd., and Shanghai Bai Wentang Health Consulting Co., Ltd., were on the list for issuing false illegal advertisements.

The fourth batch of typical false illegal advertising cases in 2018

Beijing Jinfusi Science and Trade Co., Ltd. issued a false illegal advertising case. Through online stores, brochures and other forms, the parties released advertisements containing contents such as "natural health preservation with dual-use materials for food and medicine, so as to achieve the purpose of preventing and treating diseases." at the same time, it claimed that day lilies, Dendrobium candidum, Tianshan snow lotus, iceberg snow chrysanthemum, wax gourd cream and other ingredients were added to its wine, which was inconsistent with the actual situation and violated the provisions of articles 17 and 28 of the Advertising Law. In October 2018, the Dongcheng Branch of the Beijing Municipal Bureau of Industry and Commerce imposed an administrative penalty, ordered to stop publishing illegal advertisements and fined 400000 yuan.

Beijing first-line Jincheng International Education Consulting Co., Ltd. issued a false illegal advertising case. On their own website, the parties posted advertisements containing such contents as "National registered Fire Engineers appointment training Center", "designated Fire Engineers appointed training institutions, Social Forces Teaching Management demonstration School", "officially designated appointment training Center" and "signing guarantee and passing". It is not in line with the actual situation and violates the provisions of articles 24 and 28 of the Advertising Law. In November 2018, the Chaoyang Branch of the Beijing Municipal Bureau of Industry and Commerce imposed a penalty, ordered to stop publishing illegal advertisements and fined 300000 yuan.

Beijing 3W Coffee Co., Ltd. issued an illegal advertising case. In the business premises, the parties released advertisements containing words such as "Prime Minister's same Coffee" and the image of national leaders, in violation of Article 9 of the Advertising Law. In November 2018, the Haidian Branch of the Beijing Municipal Bureau of Industry and Commerce imposed an administrative penalty, ordered to stop publishing illegal advertisements and fined 200000 yuan.

Hebei Dingxing County Hospital issued a case of illegal medical advertising. The parties posted advertisements on their official website containing the contents of "intensive insulin therapy, breast cancer, gastric cancer, colon cancer, rectal cancer radical operation", in violation of Article 16 of the Advertising Law. In September 2018, the Dingxing County Market Supervision Bureau imposed an administrative penalty and ordered it to stop publishing illegal advertisements and impose a fine of 50,000 yuan.

Dalian Shangshan osteomyelitis traditional Chinese medicine specialist hospital in Dalian, Liaoning issued an illegal advertising case. The parties concerned posted advertisements through the Internet containing contents such as "sorting out and using ancient secret recipes handed down from ancestry to the present, with a cure rate of more than 98%," in violation of Article 16 of the Advertising Law. In August 2018, the Dalian Municipal Bureau of Industry and Commerce imposed an administrative penalty, ordered to stop publishing illegal advertisements and imposed a fine of 110000 yuan.

Jilin Changchun Luminggu Ecotourism Construction Co., Ltd. issued a false advertising case. In the Wechat official account, the parties posted advertisements with the contents of "winning an Oscar in the international construction field-PCBC Golden Brick Award", creating many firsts in the opening of the Changchun villa real estate market: 40 villas, with a total price of 6.88 million, opening sales of 450 million, Changchun pure high-end market trading volume first, Changchun villa market opening day sales rate first, and so on, which is not consistent with the actual situation. Violated the provisions of Article 28 of the Advertising Law. In October 2018, the Changchun Municipal Bureau of Industry and Commerce imposed an administrative penalty, ordered to stop publishing illegal advertisements and fined 200000 yuan.

Shanghai Bai Wentang Health Consulting Co., Ltd. issued a false illegal advertising case. Through the website, Wechat official account and printed matter, the parties posted advertisements for health food containing contents such as "average tumor inhibition rate above 93.3", false advertisements such as "personal verification of more than 1 million patients in 17 years", and unexamined advertisements for medical devices, in violation of articles 18, 28 and 46 of the Advertising Law. In November 2018, the Market Supervision Bureau of Xuhui District of Shanghai imposed an administrative penalty, ordered it to stop publishing illegal advertisements and fined 800000 yuan.

Beijing Yonghe Meidu outpatient Department Co., Ltd. issued an illegal advertising case. In order to promote the medical services of Yonghe hair transplant brand, the parties altered the examination and approval documents of medical advertisements and published unexamined and approved advertisements on the carriages of Shanghai Metro Line 1, Line 2 and Line 4, in violation of articles 46 and 48 of the Advertising Law. In September 2018, the inspection team of the Shanghai Municipal Bureau of Industry and Commerce imposed an administrative penalty, ordered to stop publishing illegal advertisements and imposed a fine of 1.767 million yuan.

Illegal advertising case of Jiangsu Danyang Jinbeier e-commerce co., Ltd. The parties issued advertisements in their online stores containing a variety of tobacco product names, trademarks, and other contents, and publicized that some of the products had "lung-clearing" effect, in violation of Article 5 of the interim measures for the Administration of Internet Advertising, Article 17 and Article 22 of the Advertising Law. In February 2018, Danyang City Market Supervision and Administration issued an administrative penalty, ordered to stop publishing illegal advertisements and imposed a fine of 15000 yuan.

Anhui long March minimally invasive surgery Hospital issued a false illegal advertising case. The parties posted advertisements on their website containing the contents of "success rate as high as 95%, cure rate of 95%, effective rate of 99%, complete cure at one time, safety without injury, no pain, no recurrence, no drug resistance, no toxic side effects," in violation of articles 9, 16 and 28 of the Advertising Law. In August 2018, the Hefei Municipal Bureau of Industry and Commerce imposed an administrative penalty, ordered to stop publishing illegal advertisements and imposed a fine of 280000 yuan.

Shandong Qingdao Rongshengkang Health Consulting Co., Ltd. issued a false advertising case. The parties used leaflets (books) to publish advertisements containing such contents as "specialized pension service institutions approved by the Civil Affairs Bureau" and "cooperation with SUNING, JD.com and other e-commerce platforms", which were not in line with the actual situation, deceived and misled consumers, and violated the provisions of Article 28 of the Advertising Law. In March 2018, the Market Regulatory Bureau of Chengyang District of Qingdao City imposed an administrative penalty, ordered it to stop publishing illegal advertisements and fined 800000 yuan.

Shandong Qingdao Mazazi barbecue restaurant issued an illegal advertising case. In two stores in Laoshan District and Shinan District, the parties released advertisements for "crispy Chicken" with contents such as "cool you, this is the value of being a chicken". The advertisements use advertisements that go against the good fashion of society and violate the provisions of Article 9 of the Advertising Law. In January 2018, the Qingdao Municipal Bureau of Industry and Commerce imposed an administrative penalty, ordered to stop publishing illegal advertisements and imposed a fine of 200000 yuan.

Henan Nanyang Baoge Trading Co., Ltd. issued an illegal advertising case. In the form of promotional color pages, the parties issued advertisements for food and health food containing such contents as "replenishing dietary nutrition, refreshing the brain, relieving cough and promoting fluid, clearing poison and protecting the liver", "fight cancer, reduce cancer by 44.8%, and prolong survival by 53.3%. It violates the provisions of articles 17 and 18 of the Advertising Law. In May 2018, Wancheng Branch of Nanyang Municipal Bureau of Industry and Commerce imposed an administrative penalty, ordered to stop publishing illegal advertisements and fined 250000 yuan.

Hubei Youshili Decoration Building Materials Co., Ltd. issued a false illegal advertising case. Through the Internet, the parties posted advertisements containing "no formaldehyde, no smell, no pollution", "dozens of import production lines, introduction of high-end technology from Europe, the United States and South Korea," and "zero risk for partners." it violates the provisions of articles 4, 25 and 28 of the Advertising Law. In June 2018, the Gedian Economic and technological Development Zone Branch of the Ezhou Municipal Bureau of Industry and Commerce imposed an administrative penalty, ordered to stop publishing illegal advertisements and imposed a fine of 636000 yuan.

Hainan Hai TV Travel Satellite TV Media Co., Ltd. issued an illegal advertising case. The parties used the tourism satellite TV channel to release advertisements such as "Sister Bee Propolis" and "Guilma moxibustion". The advertisements included "Bee Sister skillfully treated diabetes and ate well my father's diabetes for many years. Cardio-cerebrovascular complications have a particularly good effect" and "solve the old rheumatism of neck, shoulder, waist and legs, and the effect is better," which violates articles 17 and 18 of the Advertising Law. In October 2018, the Bureau of Industry and Commerce of Haikou City, Hainan Province, imposed an administrative penalty, ordered it to stop publishing illegal advertisements and fined 1 million yuan.

Qiongdao Hospital affiliated to Hainan Institute of traditional Chinese Medicine issued an illegal advertising case. The parties posted medical advertisements on their website containing "effective, safe and painless, no toxic side effects, no dependence" and other contents, in violation of Article 16 of the Advertising Law. In August 2018, the Industry and Commerce Bureau of Longhua District, Haikou City, Hainan Province, imposed an administrative penalty, ordered to stop publishing illegal advertisements and fined 100000 yuan.

Hainan Lanmei Trading Co., Ltd. issued an illegal advertising case. The party concerned released an advertisement containing an incomplete map of China, in violation of Article 9 of the Advertising Law. In September 2018, the Bureau of Industry and Commerce of Sanya City, Hainan Province imposed an administrative penalty, ordered to stop publishing illegal advertisements and fined 700000 yuan.

Chongqing Bishan Juyi Hospital issued an illegal advertising case. The party concerned published in his hospital in the form of LED display screen, printed matter, etc., containing "nervous system diseases:..." Advertisements that achieve the goal of rapid cure of stubborn diseases, safety and no side effects on the skin violate the provisions of Article 16 of the Advertising Law. In November 2018, the Bishan District Branch of the Chongqing Municipal Bureau of Industry and Commerce imposed an administrative penalty, ordered to stop publishing illegal advertisements and fined 40,000 yuan.

Sichuan Chengdu Youpin World Biotechnology Co., Ltd. issued an illegal advertising case. Through the Internet, the parties released advertisements containing investment promotion and expected sales promises for "secret 28 bubble foot tablets", which violated the provisions of Article 25 of the Advertising Law. In November 2018, the Market and quality Supervision Administration of Chengdu High-tech Zone imposed an administrative penalty, ordered to stop publishing illegal advertisements and fined 70,000 yuan.

Shaanxi Yicheng Financial Services Co., Ltd. issued an illegal financial advertising case. The parties concerned post financial advertisements on their websites containing contents such as "annualized returns of 7.5% and 7.0%", which violates the provisions of Article 25 of the Advertising Law. In June 2018, Lianhu Branch of Xi'an Bureau of Industry and Commerce imposed an administrative penalty, ordered to stop publishing illegal advertisements and fined 120000 yuan.

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