The Russian coffee market is growing rapidly in 2018. How much coffee do Russians drink?

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The Russian coffee market is one of the hot drink markets. Although there is great instability in the consumption field, the Russian coffee market shows a steady upward trend and consumption increases. Another factor contributing to the growth of the entire hot drink category in 2018, including coffee, is the Football World Cup held in Russia.

Coffee sales in the form of catering, retail and street trade all broke records during the World Cup. Instant coffee, as well as the strong recovery of the natural coffee market, is also a prerequisite for Russia's major coffee producers to strengthen their promotional activities.

The comparison of coffee sales in special discount markets shows that coffee sales at special events were 57% in the first half of 2017, while 69% of coffee was sold at discounts or special prices in the first half of 2018.

From the point of view of the major domestic coffee producers and foreign participants in the Russian market, early preparations for the potential growth of coffee consumption in the market have led to an increase in coffee production.

Russian coffee production in 2018 increased by more than 60% compared with the same period in 2017. Due to the increased demand for coffee in the Russian market, the overseas export volume of Russian coffee decreased by nearly 4% to 4600 tons.

The import volume and value of Russian coffee continue to show an increasing trend. The import volume of coffee in 2018 is close to 19.2-195000 tons.

The main coffee suppliers in the Russian market are Vietnam (50%) and Brazil (17%). In terms of coffee imports, Vietnam accounts for 32 per cent, Italy 16 per cent and Brazil 15 per cent.

As high-quality products, coffee powder and cereal coffee are becoming more and more popular in the Russian coffee market, and there is a similar trend in the instant coffee market. In addition, new merchants have emerged in the Russian coffee powder and cereal coffee markets, which to some extent predetermines the competition among producers in the coffee market.

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