Ten coffee brands from Rwanda gather in Xi'an for the first time to bring the enjoyment of African tongue.
Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)
On February 11th, ten coffee brands from Rwanda (East Africa), known as the "Thousand Hills Country", gathered in Xi'an 1898 Cafe to bring African tongue enjoyment to coffee lovers in the ancient capital of the millennium.
Ten Rwandan local coffee brands gathered in Xi'an, an important city of "One Belt and One Road", hoping that Chinese coffee lovers can experience and taste coffee from different producing areas of Rwanda as a whole through this event, and at the same time better promote the understanding and feedback of Rwandan coffee beans in the Chinese market, so as to support Rwandan coffee to enter and open the Chinese market better and faster.
On the same day, the sponsor of the event focused on the thematic display of the products of the ten coffee brands in Rwanda, and invited domestic coffee experts to guide the guests from the aspects of taste, flavor and baking process, so that they could understand the unique flavor and excellent quality of Rwandan coffee step by step. Teng Yun, CEO of 1898 Cafe, Xiang Ying, founder of Wenlu Media, as well as a number of senior coffee practitioners and coffee lovers tasted and discussed enthusiastically, and gave valuable suggestions and opinions to each coffee bean. This is also a test that Rwandan coffee has never had in China.
It is reported that the organizer AfriCo has been organizing activities to promote China-Rwanda relations together with the Rwandan Embassy in China. Since its establishment, AfriCo, with the support of the two governments, has successfully hosted a number of important cultural exchange and cooperation activities such as the first China-Rwanda Friendship Cup video contest. It is believed that with the increasing appearance rate and reputation of Rwanda in China, AAU, as a powerful promoter of Rwandan coffee marketing in China, will devote itself to exploring a brand-new cooperation mode between domestic coffee industry and Rwandan coffee, enhance the influence of Rwandan coffee and brand among Chinese coffee consumers, and make its own contribution to promoting cultural and business exchanges and cooperation between China and Rwanda.
AfriCo founder Li Qing said coffee is one of the company's important Rwandan products to promote in the Chinese market, adding that AfriCo and the Rwandan Embassy in China will hold a promotion event for Rwanda's travel and manufacturing industry in Guangzhou at the end of this month. Guests said they were looking forward to tasting a variety of Rwandan coffee at once.
The activity partner 1898 Cafe is located in Xi'an High-tech Zone. It is committed to becoming a new cultural card and double-innovation weather vane in Xi'an High-tech Zone and even Xi'an City. It adheres to the business concept of "building a bridge for communication with coffee" and becomes a shining star among well-known coffee start-ups in Xi'an. Next, AfriCo will join hands with 1898 Cafe to gradually promote Rwandan coffee locally and throughout the central market in the form of regional coffee alliances, coffee cultural exchanges and international summit cooperation.
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