Is Pu'er Coffee good? what kind of Pu'er Coffee is Yunnan Pu'er strives to build the Coffee Capital of China

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Most people have heard of Pu'er tea, but have not heard of Pu'er coffee (Simao small seed coffee). Coffee cultivation in Pu'er City, Yunnan Province began at the end of the 19th century and began its industrialization in 1988. In 2015, the city produced 39900 tons of coffee, with a total output value of 1.2 billion yuan (about NT $6.13 billion). Pu'er has become the main coffee producing area and coffee trade distribution center with the largest planting area, the highest yield and the best quality in the mainland.

Although Pu'er coffee provides the world-famous Starbucks coffee as raw material and seems to get on the "internationalization" train, the local coffee production and marketing has not grown, and the profit is meagre; it mostly stays in the lower reaches of the industrial chain. It can be seen that Yunnan Province will still put a lot of effort into Pu'er coffee, hoping that Pu'er coffee can be reborn and go to the world.

Yunnan's coffee acreage and output account for more than 98% of the mainland's, of which 70% of the raw materials are exported to Europe and North America. There are also many coffee farms whose boutique coffee beans have gone abroad and appeared on the world coffee stage. The transaction price of Pu'er champion coffee beans in 2015 is even as high as 2600 yuan (about NT $13,300) per kilogram, looking forward to a strong breakthrough in the plight of cheap coffee and creating new value of "black gold". However, the price of most Pu'er coffee is still low, on the contrary, after the export of raw materials, it has made a lot of profits for Starbucks and other world-famous brands.

Zhang Xun, chief operating officer of Yunnan Coffee Trading Center, pointed out that Pu'er coffee has no brand visibility in the international community, so the price has been depressed. Local raw beans are mostly acquired by Starbucks, Nestl é and other big companies, although a medium latte in Beijing Starbucks sells for 27 yuan, Yunnan coffee farmers can only sigh.

Taiwanese love coffee, with an average of more than 100 cups per person per year in 2014. In the past, most of the raw materials were imported, but in recent years more and more places have grown coffee. In addition to the famous Gukeng Coffee, coffee beans are grown at the Huisun Forest Farm and Lugu Mountain in Nantou, Mount Ali in Chiayi and Dawu Mountain in Pingtung.

The mainland also grows coffee. 98 per cent of the production capacity is in Yunnan, but Taiwan coffee beans are self-branded, with a small quantity and high price of at least 3200 yuan per kilogram of raw beans. Most of the coffee on the mainland is sold to coffee beverage companies or international chain brands. the land price is less than 15 yuan per kilogram, which is only about 75 yuan per kilogram.

The cultivation of coffee trees in Taiwan began in the Japanese occupation era and gradually declined after the retrocession. Until after the 921 earthquake, Yunlin Gukeng Township began to promote the Taiwan Coffee Festival in 2003, bringing the local coffee whirlwind, coffee cultivation blossomed everywhere, and Huashan in Gukeng Township has also become an important landmark of Taiwan coffee.

Taiwan's coffee beans emphasize organic cultivation and take the route of high-end and exquisite, so that the industry should make a difference from the low-priced coffee on the market. Nowadays, not only Gukeng Coffee is famous, but Dongshan Coffee and Puli Coffee also have their own supporters.

Pu'er City in Yunnan Province is the largest producer of coffee beans in the mainland, and has been awarded the "Coffee Capital of China". Its planting area has exceeded 1.4 million mu, which is far from being comparable to the intensive cultivation of small farmers in Taiwan. The output of coffee beans in Yunnan in the new season is 100000 tons. In addition to supplying foreign coffee chains Starbucks and Nestl é, it also provides Senna left Bank Coffee, a mainland-owned brand.

Zhang Xun, chief operating officer of Yunnan Coffee Trading Center, pointed out that Pu'er coffee has no brand visibility in the international community, so the price has been depressed. 60% of the local raw beans are bought by Starbucks, Nestl é and other big companies, although a medium latte in Beijing Starbucks sells for 27 yuan, Yunnan coffee farmers can only sigh.

Pu'er City is cracking down on the brand of Pu'er coffee, holding coffee cup meetings and setting up an auction center. The price of champion coffee beans in 2015 has reached 2600 yuan per kilogram. In order to get out of the predicament of cheap coffee, we hope to create a new value of "black gold".