Tim Hortons Shanghai store opens! Is the price of Tim Hortons coffee in line for 18 hours expensive?

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In the past two days, the news of the grand opening of Tim Hortons in Shanghai has hit the Internet. Look at the crowd waiting in line at the scene!

It is said that there are people waiting in line at the door 18 hours in advance. Stand in line for 18 hours for coffee? This is enough time to fly to Vancouver and be rich.

Look at this endless crowd! It's just...

And the decoration in the store is still so high-end!

Absolutely stylish!

Photos are full of INS style!

Absolutely suitable for all kinds of photo clocking in!

The effect of the whole store is put up to give you a feel!

It's not over!

On the opening day

Tim also gives special gifts to the top 10 customers in the queue!

Everyone in this group photo got a big gift bag from Tim!

If you think you can put up with all of the above, then there is a Tims hand-run area in the TIM store in Shanghai, with mugs, notebooks, brooches and so on all printed with Tims iconic patterns!

This is not available in Canada at all!

Seeing here, the people of Canada can no longer sit still!

To say, Tim is our Canadian origin.

But look at the style of our Tim decoration here!

Yes, very North American family style!

Put the decoration style of Yonghe soymilk in China!

Why are you so high-end as soon as you go to China?

According to the editor's research, foreign coffee brands entering China have one thing in common: almost without exception, they follow the routine of Starbucks.

In other words, coffee, as an imported product, has been defined as a "petty bourgeoisie" in China for many years, with an additional sense of identity that can convey life and identity, meeting friends or business negotiations in comfortable cafes, so that drinking coffee has become a light extravagant consumption in people's eyes. Drinking coffee is also routinely tied to the social and space needs of cafes.

According to Dianping, Tim Hortons costs 17 yuan for freshly brewed coffee, 29 yuan for flavored macchiato and 30 yuan for blueberry and strawberry yogurt. Overall, it is lower than Starbucks' price level.

So now Tim Hortons is a mid-range leisure social cafe in China, offering specialty desserts at a lower price than Starbucks to achieve a Canadian-style dining experience.

However, if you lack the brand appeal that Starbucks has operated for many years, and compete with the way Starbucks is good at playing, it may be embarrassing to explore in the mid-range of brands. Therefore, the editor still has a big question mark about whether Tim Hortons can open 1500 stores within 10 years.

However, in any case, the Tim Hortons that you can drink when you return home must be a happy thing for many people who have studied and worked in Canada. After all, Tim is far from a cup of coffee for Canadians!

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