The change of scene brings new business type Cafe to a new way.

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Coffee shop seems to be a word with the color of "petty bourgeoisie", but why do people go to coffee shop when they can drink coffee anywhere? Cafes attract us because behind the coffee, they are also public places where people feel to "live together". In fact, the cafe must also be an interesting node in the community.

A few years ago, there was no shortage of brands in the coffee market in Liuzhou: Shangdao Coffee, Laosai Coffee, Mr. Han Coffee, American Coffee, Jiezheng Coffee, Man Coffee and so on accounted for half of the Liuzhou coffee market. But every coffee shop has changed from a leisure space to a restaurant, the coffee business is no longer the mainstream, the continuous research and development of snacks or staples is the protagonist.

When it comes to cafes, we have to talk about Starbucks. Starbucks has sprung up everywhere in Liuzhou, and the necessary conditions for Starbucks to become a giant are: chaining, standardization and branding. After a series of brand marketing and celebrity "carrying goods", Starbucks has become a place for office workers to take a lunch break or relax in their spare time, and even passers-by know that they can sit and rest without ordering. Before you know it, it has achieved "decaffeination": it is a place to drink coffee, not just a place to drink coffee.

Like the ever-changing Shang Chao department store, cafes are also seeking to upgrade from coffee service providers to new coffee brands. Some Starbucks stores are still full of people during off hours, while the beauty at the head of the Liujiang Bridge is enjoying the spectacle. When it first opened, it was also talked about by people, focusing on the artistic social life circle of "coffee + food", which is very similar to other coffee brands. It can provide a place to eat and chat, but the space will not be too noisy, and elegant and quiet music will be played in a low voice.

Now more cafes use the "book + creative + coffee" mode as Sisyphus Bookstore does. The lights, tables and chairs in the shop are more suitable for relaxation and reading. In addition to flipping through books, there are also many people who work and study here, almost no one will talk loudly. This is based on the customized style of the cafe model to upgrade the brand foundation-a compound cultural space or a cultural consumer brand is about to emerge.

In fact, when coffee shops cooperate with bookstores to form a compound format, cafes have moved away from their original position of doing business only for specific people, and need to consider a more popular consumer group. In addition, cafes will play a more role, and cafes have not missed this road when all formats are going to the Internet. In addition, there are small cafes that focus on takeout, cafes that focus on light meals, community-type high-end cafes with rich products, dessert shops and cafes that focus on desserts and drinks, coffee shop incubation base, and so on.

With the iteration and maturity of the coffee shop industry, some people in the industry believe that the stability of the product may be more attractive than the new scene, and the domestic coffee industry generally needs to strengthen supply chain and quality control management. form your own quality control standards and R & D capabilities. In the future, the cafe will also become a more dynamic cultural space, where the relationship between people can be fully explored, generate aggregation, connect people with culture and scene and the relationship between life and the city, and release new energy.

Reproduced from: Liuzhou Daily Digital newspaper

Author: Qiu Shiyan