SUNING shop quietly online take-out coffee business _ Lion Coffee delicious?
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
On April 10, SUNING's small shop APP quietly launched the takeout coffee-Lion Coffee, which seems to intend to enter the field of takeout coffee. After checking APP, the reporter learned that at present, take-out coffee is delivered within half an hour at most, and the price ranges from 15 yuan to 25 yuan. The coupon can be discounted by 50%, but it is still in the stage of trial operation and the distribution area is limited. Internet coffee is already fiercely competitive, and the attempt of SUNING's shop has undoubtedly added a touch of gunpowder to the market.
China's current coffee market is growing rapidly. Relying on the popularity of the mobile Internet, many new brands of Internet coffee have been born. Take-out coffee, takeout + stores, intelligent coffee machine model is popular with capital.
Relying on SUNING's small shop, Lion Coffee has more than 5000 stores across the country, cleverly solving the problem of the third space, reducing traffic costs through small stores, investing more financial support on the product side, and polishing better products.
Data show that China's take-out coffee market is growing at a rate of 15%, a rate of 30% in first-and second-tier cities, with great potential. The entry of SUNING's shop has added a touch of gunpowder to the scuffle of Internet coffee. Last year, Luckin Coffee burned money to buy traffic and won a place in the market with aggressive marketing strategies. at present, it is the most representative case, but the market also doubts that it continues to burn money. Lion Coffee may provide us with a new way of thinking about how far Internet coffee can go.
Lion Coffee is based on the Internet, focusing on "goods looking for people", reconstructing the relationship among people, market and goods. Compared with the traditional store model, it is more flexible. In the final analysis, it is the difference between the two retail models. Starbucks staff have said: the biggest problem with take-out coffee is that it is difficult to guarantee the taste. But what they may not see is that Chinese consumers have formed the habit of spending and paying on mobile phones, coupled with a mature delivery system, SUNING may develop a new habit of coffee consumption in a unique situation.
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