Luckin Coffee's successful listing in the United States will enable us to "afford and drink" good coffee from now on.

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At 21:30 Beijing time on the 17th, Luckin Coffee officially sounded the listing bell on the NASDAQ Stock Exchange. At this point, the listing rumors around Ruixing have finally settled.

As an ordinary coffee lover (or caffeine addict), how much do you care about it?

A company with the fastest IPO record in the world

At this moment, how many people will still treat Luckin Coffee as an ordinary coffee shop?

It has to be said that Ruixing, which has been open for less than two years, is more and more divorced from ordinary people's understanding of a traditional coffee shop-- although most of our understanding of "traditional coffee shop" comes from Starbucks. Ruixing is trying to break Starbucks'"dominance" in China by launching online and takeout services beyond the "third space", frantically expanding a large number of branches, and constantly issuing coupons to bring approachable prices. There is no doubt that these measures have caused a storm in the domestic coffee market as well as in the hearts of Chinese people (whether you drink coffee or not).

Now, Lucky once again grabs the focus of domestic and even worldwide attention on coffee, not because of how amazing its coffee is, but because of its capital operation and its successful listing.

"Fast" is a prominent feature of Lucky.

Before Ruixing, pinduoduo and Xitoutiao demonstrated the rapid speed of Chinese companies listing in the United States with three and two years from establishment to listing respectively. But this is far less than Lucky's 17 months, and compared with its store expansion rate, Lucky has become the world's fastest IPO company.

In addition, Lucky is the largest Asian company to raise money in Nasdaq IPO this year. KathleenSmith, head of RenaissanceCapital, said, "since the dotcom bubble of 1999-2000, no company has achieved a public valuation of $3 billion in less than two years."

No matter what kind of image Ruixing looks like in the eyes of the public, at least in the eyes of capital, it is a cup of coffee worth tasting.

Lucky coffee, Chinese coffee?

The reason why Ruixing is favored by capital is inseparable from the vigorous development of the domestic coffee market. Domestic coffee is not only Starbucks and Ruixing, from foreign coffee chains that have already entered the domestic market, to beverage brands that have developed new coffee products to join the melee, and many independent boutique cafes. At first glance, Chinese people want to drink a cup of coffee, there are still many choices.

At the same time, the domestic coffee culture is far from mature. As for the imported product of "coffee", the Chinese people are relatively vague about its position in their own lives. We subconsciously distinguish coffee from a cup of water, a pot of tea, a bottle of cola and other drinks, and then give it a lot of extra meaning and value-coffee is so different in China.

Some people say that Ruixing is not a "serious" coffee shop. In the eyes of these people, Ruixing is only through the "coffee" this product to play a capital game that ends up with chicken feathers. At the scene of IPO bell ringing, Qian Zhiya, founder of Luckin Coffee and CEO, proclaimed the company's ambition with a "Luckin Coffee Manifesto": to make people drink cheap and delicious coffee.

In response to questions from the media, CEO Qian Zhiya also reiterated that the loss is in line with Ruixing's expectations, and "We are not considering profit at the moment." The rapid expansion that will not stop, the use of subsidies to continue to get users, and the persistence of being yourself in the face of rising new competitors-Luckin Coffee, who has successfully listed, shows everyone a good image of striving to cultivate the domestic coffee market and consumers.

Can we really have a cup of cheap and delicious coffee?

The bell ringing ceremony for Ruixing's listing was handed over to the three well-known coffee champions as an embodiment of Ruixing's emphasis on coffee quality. Prior to this, three masters brought Ruixing coffee beans with the ICT Gold Award, and this recipe was upgraded to stores all over the country.

However, this can not avoid Luckin Coffee's quality being questioned. Some media pointed out that the staff of lucky stores are far from reaching the level that can be called "baristas," and the coffee quality brought about by short induction training and rapid assembly line operation will only stay at the level of chain stores.

As a consumer, should we ask for more from Lucky? Do we need to look forward to Lucky's "Master Coffee"?

Ruixing successfully went public in the United States, and issued a declaration at the IPO site to insist on providing us with good coffee that we can afford and drink. In Ruixing's eyes, the taste of the Chinese coffee market still needs time to develop. And as trained, will we one day abandon the coffee of the chain store?

Rui Xing said: what is the difference between Chinese coffee and American coffee? The difference is self-confidence. If you like and want coffee, do you need a cup of Luckin Coffee who is full of confidence?

Photo Source: Internet

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