The per capita annual coffee consumption in China is less than 6 cups. Understand the development of coffee drinking habits in Europe, America, Japan and South Korea.

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In the 16th century, coffee was the first to become popular in East Africa and the Middle East, where trade was active.

From 2008 to 2018, China's coffee sales have increased 13-fold from 300000 bags. Even so, China's per capita annual coffee consumption is still less than 6 cups, while the annual per capita coffee consumption in Europe, the United States, Japan and South Korea is nearly 500 cups.

In the past 100 years, in continental Europe, in addition to continuing its humanistic color and the creativity it can provide, cafes have become the "third place" that people like to talk about besides going home or going to work. Before coffee arrived in Asia, coffee and coffee shop culture promotion in Europe, America and Africa were voluntary among the people. Not in Asia, coffee comes with the expansion of the Western economy. From the early days, and even now many Asian countries, coffee drinkers are rich from outside Europe and the United States, although coffee to Western countries is only a few hundred years of history of imports, but for Asian countries, coffee has become a symbol from the very beginning, represents westernization and luxury, and the promotion is not as strong as the folk nature of Europe and the United States, the ideology of misunderstanding of coffee dominates people's thinking. This led to two results: first, in the early days, cafes mainly catered to Westerners and the rich, which led to cafes reversing the tradition of low coffee prices and social melting pot, adopting high prices and luxurious decoration, and becoming a place where there was no money; second, coffee has always been first promoted through cafes and has a very strong folk nature. Once recognized, the promotion speed is extremely fast. High-priced cafes will affect the promotion of coffee among the public. This phenomenon is very prominent in today's China.

Japan, which also has a deep tea culture and a self-contained food culture, as the world's third largest coffee consumer, drinks an average of about 11 cups of coffee per person per week. It was a "daily coffee" country before 1983. South Korea's coffee market has a large per capita consumption of 512 cups per year, an increase of 30 per cent compared with 20.4 billion cups 10 years ago. The reason why the increase in the size of the coffee market is greater than the increase in the number of drinking cups is that the more expensive raw bean coffee market is expanding rapidly, with the original bean coffee market growing sevenfold from a decade ago (900 billion won) to 7.8528 trillion won.

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