Why do coffee farmers take part in the C.O.E coffee cup test? COE coffee competition mode

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The full name of COE is Cup of Excellence, which translates into Outstanding Cup, extraordinary Cup or extraordinary Cup in Chinese. Every year, the organizer ACE (Alliance For Coffee Excellence) picks out thousands of coffees from member States, selects a batch of high-quality coffee through domestic cup test review, and then submits the selected coffee to the top 10 by internationally recognized cup test review, and these 10 lucky coffees will be auctioned online around the world to get a good price. From the beginning of the domestic selection, the international cup to the final auction about three weeks before and after the auction, but it can completely change the life of a coffee farm and put them on the international stage.

At present, there are the largest number of coffee-producing countries in Central and South America that have joined the COE: Brazil, Guatemala, Nicaragua, El Salvador, Colombia, Costa Rica, Honduras and Mexico. Only Luanda and Polondi are from Africa. Brazil and Colombia are among the top coffee-producing countries in the world, so each year there are two more COE competitions.

The competition mode of C.O.E coffee cup test

The competition method of C.O.E is similar to that of tea competitions in various parts of Taiwan. First of all, coffee farmers carefully select the coffee they produce. About 25,000 35 bags of 60 kg each are sent to the General Assembly's warehouse for preservation before the competition until the auction is over. Then they sign up to participate in the domestic primary competition of more than 500 farms. After two-stage cup testing and elimination in China, about 70 farms are selected for international rematch. Then the international judges selected by C.O.E every year will carry out three stages of cup test elimination, the first stage is the preliminary competition? The second stage is the rematch? The third stage is called TOP 10, the total minimum score of each stage must reach more than 84 points in order to pass, this way of dating the remaining 30 farms or so, each participating country only takes 30 farms at most, but sometimes when the coffee quality or evaluation is too strict, there may only be more than 20 winning manors left, ranking according to the order of scores, of course, there are occasional beads, so there are black knights and black samurai.

The difference of winning batches in C.O.E Coffee Cup Test

Each C.O.E competition country registered more than 55,600 farms, after two domestic cup tests into three international review cup tests, each farm left behind has undergone extremely severe challenges, and its quality must be the best among many farms.

After all, there are still many farms that do not dare to participate in the competition. There are very few bean worms in the competition, the overall size is the same, the shape and color are the same, the coffee is clean, there are few empty shell beans after baking, and the expansion rate is the same as the color of the coffee. These are carefully selected the best coffee beans in the same region, harvested no more than 4 days to avoid flavor deviation, coupled with the perfect treatment process. These correct and repeated procedures allow her to get a good ranking and sell a good price. Although the coffee beans produced on the same farm are not much different, the competition beans must be the best beans on the farm to participate in the competition. The farm that did not participate in the competition may not be easy to get its own cup test and be eliminated, and another type of farm may have been booked by foreign coffee buyers in the first one or two. Buy directly from the farm, but this will cause these farms to lose the incentive to compete simply to produce profitable coffee, and it is a pity that the quality cannot be improved.

Why take part in the C.O.E Coffee Cup Test?

Apart from the fact that the coffee that the farm took part in the competition and the coffee produced in that year can get a better price, the coffee produced after a good ranking is easier to sell and is produced with the experience of C.O.E competition. Transport? In marketing, it is easy to establish information to contact foreign buyers, which can help foreign buyers to resolve their worries. If a farm with a small output of about 30,040 bags can more easily trade with more foreign small coffee buyers without conducting direct transactions through intermediaries or large coffee traders, both sides will benefit, because in addition to the profits of middlemen or large coffee traders, the main savings are freight costs and country-to-country tariffs, which is the driving force of coffee producers' efforts.

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