Domestic Yunnan coffee bean market the best coffee bean producing area in China Yunnan small grain coffee export volume

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China's coffee market is big enough, the profit is amazing enough, the pressure is high enough to support platform thinking, and the above conditions are also enough to "attract countless heroes to bend over". Everyone is crazy about this market.

The progress of the coffee industry and the improvement of coffee quality have made the growth of coffee demand inevitable, reflecting the unknown exploration and consideration of the market under the big words such as consumption upgrading and consumption structure adjustment.

Coffee is an ancient business, but it still has a long history today. Starbucks was born in 1971 and listed on NASDAQ in 1992. Since then, its sales have maintained an average annual growth rate of 20%, and the average profit growth rate has reached 30%. Stock returns exceeded those of General Electric, Pepsi, Microsoft and so on.

Because of this, the entrants to China's emerging coffee market regard Starbucks as the goal of surpassing, which is more realistic than chanting slogans and laying out numbers to break through the strategic planning and operational logic suitable for Chinese consumers.

The coffee market in Yunnan, China has great potential, and there are many entrants and challengers. Pindu business reviews believe that there must be a war between Chinese and foreign coffee brands, and old players think that the future coffee market still needs to determine the way out from the nature of retail and the integration ability of the supply chain, while newcomers rely on technological innovation advantages and believe that it is necessary to use Internet logic and cognition to subvert the original market pattern.

Taiwan's well-known Yunlin County Gukeng, Nantou County Huisun, Tainan County Dongshan Township China's Yunnan Coffee, Hainan Coffee

At present, in the whole coffee bean industry chain in China, imported raw beans (especially Vietnamese raw beans) are more competitive, and the profits of coffee sales middlemen are quite high. The gross margin of regional distributors and wholesalers is between 20% and 30%. If the importer sells directly, the gross profit is even higher.

In terms of competitive strategy, in the market environment in which mixed coffee is the main commodity in most end-consumption places, including Starbucks, most importers take the low-end route, that is, taking Southeast Asia as the main source of beans and baking blended coffee without origin. There are also some importers whose products are located in the high-end market, such as foreigners, hotel senior business people, returnees and coffee enthusiasts.

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