Coffee fruit, coffee beans or seeds? what happens if you don't sell coffee beans and sell coffee fruits?

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It is generally believed that small farmers need to cooperate and collect harvested fruits, processing and direct trade in order to be competitive and profitable in the coffee industry.
As long as small farmers are not connected to certified cooperatives, cup testing laboratories, processing plants, and import and export units, they will never be able to get rid of the cycle of poverty caused by intermediary exploitation. This view may be basically true, but there are exceptions.
For the past few years, CRS has been implementing a program in the low (600m) to middle (1100 m) elevations of the San Marcos coffee producing area in Guatemala. The project was originally designed to study ways to fight coffee leaf rust, focusing on supporting unorganized coffee farmers to start reforming their farms. It also organizes community members into small banks (a group of 15-20 members) and intra-community loans (SILC). The group then mobilized to form a larger network (10-20 groups). Over the years, the program has evolved and solved new problems, as farmers and CRS have evolved their understanding of the supply chain.
Compared with other parts of Guatemala, the Nuevo Progreso area of San Marcos has a lower yield (1400 pounds per hectare). Some people have discussed why this may be caused by nutrients in the soil that are not suitable for growing coffee or excessive rainfall (3000 to 4000 mm per year). Most of the coffee in the area is produced by disorganized small farmers who sell coffee in the form of whole fruit at the gate of the farm.
This model includes:
The small farmers' group organized from CRS mobilizes the harvest once a week.
According to the exporter's instructions, the ripe coffee fruit is harvested at the right time, and then the second stage of the quality control process is carried out by the SILC team.
The logistics system composed of SILC ensures that all harvested fruits are transported to the processing plant, and the logistics funds are provided by the network commercialization fund.
The coffee is shipped to Antigua for a 12-hour processing process, and farmers are paid within 48 hours of the operation of the SILC network, deduct logistics costs to supplement the network's commercialization fund, and distribute the balance to farmers. The network, composed of representatives of each participating SILC, is responsible for managing the commercialization fund and ensuring accountability and transparency in accordance with the financial and accounting standards of the methodology.
This model has many benefits. Due to good fruit picking and organizational skills, farmers are protected by 40% higher than the average farm price (after deducting costs). Farmers are paid in a transparent and direct manner within 48 hours, and cash is deposited directly into the commercialization fund of the SILC network. Unorganized farmers avoid extra post-harvest processing work and do not need to do so.
Finally, taking into account the accuracy and attention required for fruit picking and grading, farmers have to pay the number of workers and wages in this part, which is 20% higher than the average daily wage in the area, thus benefiting the third group.
In turn, according to its precise quality control standards, Los Volcanos has been able to improve the quality of Nuevo Progreso coffee above its benchmark score. It can also recognize other buyers of SILC online coffee.
The next year, Los Volcanes needs more production, and SILC Networks is asking why they haven't used this model for commercialization for years. As the purchase price of coffee continues to hit bottom, participants in the country of origin and downstream of the supply chain must continue to examine how the model works and innovate to improve profitability.
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