Here comes the coffee! Sinopec starts selling easy Coffee

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On September 3, the convenience store of Sinopec Group launched its own coffee brand: easyJet Coffee.

Sinopec gas station, officially entered the coffee industry, began to sell coffee. The first store is located in Suzhou and Sinopec's gas station coffee is officially on the market.

According to reports, "easy Coffee" is a new self-owned coffee brand launched by Sinopec easy Jie Group based on the new retail concept.

Why enter the coffee business? Sinopec said that the fast-growing freshly ground coffee market in China has enabled easy to see a new business growth point. As a new entry point for Sinopec's new retail non-oil business, easy Coffee is in line with Sinopec's vision of building a new retail ecosystem of "human-car life", so that gas stations are not just gas stations.

In fact, this is not the first time Sinopec has done coffee business. As early as last year, during the second-generation upgrade of the easyJet convenience store in Sinopec's retail business segment, its stores introduced Luckin Coffee, allowing Luckin Coffee to open a 10-square-meter "store in the store" in EGB's first new image store in Hangzhou. and the store adopts the dual-brand move of "easy Jet convenience Store + Luckin Coffee".

This time, Sinopec E-Jet chose the Internet coffee brand "Lian Coffee" as its partner to create three series of products with different positioning, namely, 9 coffee (black and white coffee), 9 coffee (fashion special drink) and 9 coffee (boutique series). Prices range from 12 yuan to 28 yuan, including coffee, tea and other categories.

9, 9, 98, such a chic coffee name, aroused heated discussion among the majority of netizens.

Everyone joked one after another:

"is the cup filled with a refueling gun?"

"can you make sure that the emissions are up to the standard after drinking?"

"Coffee cup type is divided into box bottom, half box, and full box."

"after drinking this glass of 95 kilos, you can run 200 kilometers in one breath without any effort."

"have a cup of coffee No. 98 and give me a tank of No. 98 gasoline for my car."

"it seems that we can brag to everyone in the future: I went to Sinopec to drink oil!"

In fact, it has long been proved that selling coffee at a gas station can make money.

According to Interface News, the preferred convenience store of the international oil giant Royal Dutch Shell can sell 250 million cups of coffee a year. "Coffee has a much higher profit margin than oil," said Ke Yifan, executive vice president and president of retail operations of Shell.

In response to the situation in the Chinese market, food industry analyst Zhu Danpeng told the Daily Economic News that at present, the highway service area in China is basically undergoing a transformation and upgrade. this shows that consumers are constantly forcing the industry to innovate and upgrade. "Coffee must be the rigid demand of people who drive long-distance cars, and easyJet uses its own unique store resources, as well as rigid demand groups, from the industrial end combined with the consumer side, it must be a very feasible operation model and profit model." Zhu Danpeng analyzed.

In addition, as an "old driver" who often drives, Zhu Danpeng has also observed that some unknown coffee shops have opened into the service area, and the number of customers is also good. In addition, the service area also has Nestle coffee, Red Bull, such as rigid demand for anti-fatigue drinks, "so what easy Jet is doing now is to upgrade these products, including scenes, stores, services, in general, this may be a model that consumers like."

In addition, in some high-speed service areas in Zhejiang, there have been many Starbucks coffee shops. And the coffee sold in convenience stores is also seizing the new consumption scene of gas stations and service areas.

Wang Jiang, founder of Lian Coffee, said in an interview with the Daily Business News that the future pattern of the coffee industry may be chain coffee, such as Starbucks, Luckin Coffee and Lian Coffee in various forms; one is convenience store coffee, which will also become a major player in the industry; and the other is small coffee shops that exist in major central cities, which will become the scenery of the city.