Model article of coffee shop business plan _ introduction of coffee shop products and services

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I. general situation of the enterprise

Main business scope:

Coffee: blue Mountain, latte, mocha, cappuccino, Italy, Colombia, Brazil and so on. Coffee is our specialty, all freshly brewed coffee.)

Wine: red wine, wine, cocktail, white wine, champagne, sweet-scented osmanthus wine, brandy, all kinds of beer and so on.

Milk tea: all kinds of milk tea, such as strawberry, green apple, chocolate, mango and so on.

Afternoon tea: green tea, safflower tea, ginseng oolong tea, several kinds of herbal tea and so on.

Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also a variety of flavors of smoothie and ice cream.

Enterprise type: service

II. The personal situation of the authors of the business plan

III. Market evaluation

1. Target customer description: college students and teachers. Business people in the business building.

2. Market capacity or the enterprise's estimated market share: 1%

3. The main advantages of competitors: a large number of products, a long history of development, abundant funds, recognized by many guests.

4. the main disadvantages of competitors: the product model is fixed and inflexible.

5. The main advantages of the enterprise over its competitors: different business models can be adopted at the initial stage of development, and the most suitable one can be chosen.

6. The main disadvantage of the enterprise compared with the competitors: less capital, not recognized by the guests.

IV. Marketing and sales plan

1. Product: same

2. Price:

Breakfast

Muffin (chocolate, blueberry, vanilla, cranberry) 7-8 yuan

5-8 yuan for Danish bread

Lunch

8 yuan for vegetable pie

French sandwiches (tuna, Smoked Chicken) 15 yuan

Sandwiches (tuna, potatoes, Caesar) 10-12 yuan

Salad (potatoes, tuna, Caesar) 15-19 yuan

Lunch box (barbecued pork, black pepper beef) 19 yuan

Tea time

6 yuan for cheese sticks and bread sticks

Cookie 6-8 yuan

Tira Misu 10 yuan

Fruit cup 6 yuan

Vienna Black Forest Cake 8 yuan

Cheesecake 10 yuan

Blueberry cheesecake 12 yuan

3. Promotion methods:

① establishes a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as a 9.5% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to praise consumers. Especially if the consumer is with someone else and the waiter can call him or her Mr. or Miss in public, they will feel very respected.

② personalized service: put some promotional materials on the table, the content is about coffee knowledge, stories, etc., on the one hand, it can improve the taste, set off the atmosphere, but also increase consumers' good impression of the brand. A number of consumers who come together are equipped with special interpreters. If they are interested, you can introduce them to the name and origin of all kinds of coffee and other related knowledge. It can also be involved in the coffee making process.

4. Location:

(1) details of location:

(2) the main reasons for choosing the address:

(3) sales method: the final consumer

(4) the reason for choosing this sales method: the service industry is not suitable for wholesale and retail.

V. organizational structure of enterprises

The enterprise will be registered as: partnership

Proposed enterprise name:

Employees of the enterprise:

The business license and license to be obtained by the enterprise:

Legal liability of the enterprise (insurance, salary of employees, etc., tax)

VI. Fixed assets

1. Tools and equipment: the kitchen is the oven, grill, stove, sink, noodle stove, disinfection cabinet, refrigerator bar: refrigerator, sink, ice maker, cake cabinet (optional), coffee maker and so on.

2. Summary of fixed assets and depreciation:

Other operating expenses (excluding depreciation charges and loan information)

END