What's so attractive about Coca-Cola Coffee as a carbonated beverage company?
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It is said that Coca-Cola's formula is still locked in the vault of the Bank of Atlanta.
It is rumored that no more than 10 people around the world know this recipe, and they can only remember it in their heads and are not allowed to write it out.
If you want to see this secret recipe, it must be approved by the Coca-Cola Board meeting, and there will be government officials on the spot to open the vault door within a specified period of time. Recording is strictly prohibited. In addition, Coca-Cola manufacturers have always enjoyed the special treatment approved by the US Food and Drug Administration that they do not have to mark the formula on the product packaging.
It may be this secret formula that makes Coca-Cola, the largest beverage company in the world today.
Coca-Cola, a carbonated beverage company, caused a lot of controversy when it bought Costa, the world's second-largest coffee chain, last year, and many people were puzzled. Now, in order to enter the coffee field, Coca-Cola has really launched Coffee Coke!
Comparing the classic version of Coca-Cola with the coffee version of Coca-Cola, we can see that the caffeine content of the coffee version is 50% higher than that of the classic version, but the energy and carbohydrate content of the coffee version is 50% lower than that of the classic version.
Classic coffee version
As one of the main drinks in the world, coffee is rich in antioxidant polyphenols including riboflavin, pantothenic acid, manganese, potassium, caffeic acid and its derivative chlorogenic acid. In addition, it also contains caffeine, and studies have confirmed that it can improve cognitive ability, improve sports performance, fight cancer, prevent heart disease, diabetes and other beneficial effects on the population.
In fact, earlier, Coca-Cola has already produced other kinds of coffee products to promote abroad.
In the past few years, Coca-Cola has released a similar product called Coca-Cola Plus Coffee or Coca-Cola With Coffee on the international market, according to CNN. The new coffee tastes stronger than the previously discontinued Blak, but also contains more caffeine than regular cola.
According to Coca-Cola, Coca-Cola coffee has been sold in Australia, Spain, Thailand and other markets, and plans to sell in 25 countries around the world by the end of this year.
So, is the Coca-Cola coffee good?
Some netizens who have tasted abroad said that Coca-Cola coffee has a strong taste and has a special taste. Some netizens said that they like the combination of cola and coffee very much.
However, some foreign netizens said that at present, it is not easy to buy Coca-Cola coffee, it is very difficult to buy offline, if you buy it online, it is difficult to buy a case at once, it is difficult to accept. This may also be a problem for Coca-Cola when it launches Costa ready-to-drink coffee.
According to Coca-Cola, the Costa ready-to-drink coffee series, which includes classic lattes, caramel lattes and American coffee, has a capacity of 250mL, while the coffee cans are 100% recyclable. China is one of the first markets for this ready-to-drink coffee.
But will Chinese consumers pay for it?
According to Qi Wenyan's forecast, China's ready-to-drink coffee market is an incremental market. According to Euromonitor, China's ready-to-drink coffee market share will reach 14.9 billion yuan in 2021, and China's coffee consumption will grow by 15% to 20% a year. While the average global coffee consumption growth rate is only 2%, the introduction of ready-to-drink coffee in China has great market potential.
"whether consumers pay for coffee in the end mainly depends on the taste of the product, brand positioning and market operation strategy," she said. "
In fact, Coca-Cola and Costa are not the first beverage giant + coffee chain brand combination. Before that, Nestl é, which accounts for most of China's ready-to-drink coffee market, had bought Starbucks' coffee retail business.
As a consumer, will you choose Coca-Cola + Costa or Nestl é + Starbucks?
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