Shanghai Bear Claw Coffee will open three new stores! The second shop offers three openings!

Do you still remember the "special" cafe that became popular at the end of November last year?

Shanghai Bear claw Coffee, because of its unique look, was brushed overnight on WeChat moments, Douyin, Weibo and Little Red Book, causing a lot of coverage in major media, and even CCTV followed up on it in real time.

This time Shanghai Bear claw Coffee is going to open a new store, and three will be opened.

According to several media reports, the second Shanghai Bear claw Coffee store, which is expected to open to the public on Saturday, will be tested in Lujiazui, Pudong New area, and the other two will be located in people's Square and M50. The two new stores will open before the Spring Festival, implying that Shanghai is expected to have four bear claw coffee before the Spring Festival.

According to reports, the new store, which will open to the public on Saturday, is located in Shimao Binjiang, Pucheng Road, Lujiazui, with a scale of only 20 to 30 square meters. the decoration is still based on the design creativity of the first store in Shanghai, that is, the overall shape is still based on "Dongkou". However, this store will provide three hole services!

The first Shanghai Bear claw Coffee store, HINICHJOU, is located at 68 Yongkang Road, Xuhui District, Shanghai. The reason for its popularity is its "special" business philosophy and unique marketing methods. The store aims to "help the disabled solve the employment problem". In addition, the novel "cave" design has become popular on the Internet, and the business model of these three new stores will continue to use the concept of the first store.

The staff recruited by the new store are still mainly people with disabilities, and continue to maintain the characteristics of the non-contact "bear claw" coffee delivery service. Unlike the first store before, the new store has also added some new innovative attempts.

For example, with the support of the property owners of the mall, there are three holes in the new store in Lujiazui, which have different functions, including a wall hole for delivering coffee to ordinary guests, a low hole specially designed for children, which is only 1.1 meters high, and a hole dedicated to providing express food delivery.

Previously, Bear claw Coffee has also applied for takeout business and is expected to launch new products such as oatmeal coffee during the Spring Festival.

In fact, within more than a month after opening, Bear claw Coffee received support and help from all directions, so the store said it would open new stores to attract more people with disabilities. Bear claw Coffee also recently held its first small-scale job fair at the Shanghai Employment Service Center for the disabled, which lasted a total of four hours. Nearly 30 disabled friends from various districts of the city attended the job fair. At present, the proportion of disabled employees in the new store has exceeded 50%. The newly recruited employees have joined the new Lujiazui store to reserve talents for the three new stores that have recently opened.

A small bear claw coffee shop provides the public with a window to show the talents of special people, as well as a bridge to bridge the spiritual gap between people. The re-opening of Shanghai Bear claw Coffee also means that more people with disabilities can get employment opportunities in Bear claw Coffee. The relevant person in charge of Bear claw Coffee also said: hope to provide more jobs for more people with disabilities through new stores.

A cave, a lamp and a bear's claw do not need to communicate. In the busiest time, the store can sell more than 500 cups of coffee a day. Previously, because it was too hot, it attracted the traffic police to come and pull up the cordon.

Before opening the shop, founder Wang Haiqing thought about whether she could help some people in need to solve the employment problem, but the popularity of the whole network was unexpected to Wang Haiqing. Holding out a cup of warm coffee with furry bear claws in a cave represents more than just a cup of coffee. Coffee is just a tool, and the public welfare project behind it is the most warm.

Finally, do you think Bear claw Cafe will develop into a chain store in the future?

* Image source: Internet