KFC is selling 1.5L milk tea buckets for the whole family! The reason why KFC is popular in China

You can drink one-time tons of water again! KFC unexpectedly launched a giant milk tea bucket for the whole family.

On February 1st, KFC posted on Weibo: what makes contemporary young people, tons and tons can not stop?

It turns out that KFC has also launched "super capacity" milk tea.

According to the official blog of KFC, the capacity of "KFC milk tea ton barrel" is 1.5L (just holding it is very heavy! ), which is equivalent to three cups of milk tea every day, especially because it can insert two straws.

In terms of taste, 1.5L barrel milk tea is available in only two flavors, including salted egg yolk milk tea and black sugar pearl milk tea, which is priced at 39.9 yuan.

In addition, KFC also specifically stated that this milk tea ton barrel is not available at any time, only 80,000 copies are limited and can be purchased in some areas.

However, this "super capacity" milk tea is not the first time on the market, and there has even been a "domineering" 5L milk tea before.

During the epidemic last year, the whole family bucket of milk tea became popular online. For example, a brand in Xiamen, SEVENBUS, launched 5L super-large family bucket milk tea, and the time limit is only 3 days, 10 barrels per day; during this period, "people in Tea" also launched "bold 5-liter bottled milk tea", known as "10 times return your milk tea addiction"; tea industry online celebrity "Nai Xue's Tea" also launched 5L package of "barreled milk tea".

Although the milk tea launched by KFC is only 1.5L, it is clear that KFC is not interested in the "barreled milk tea" marketing strategy, but the festival.

From the packaging of KFC milk tea, KFC milk tea ton barrel seems to be specially launched to welcome the New year, when the New year is approaching, New year red, festive and other elements are already a hot spot, witty KFC put these elements into the design of the barrel body of milk tea ton, such as the copy of the barrel body is written on the New year elements such as Kowloon Jinyu, Yitong gold rolling, New year tons and so on. KFC can not help but want to "show off the momentum."

KFC, as one of the largest fast food empire chains in the world, by the end of June last year, KFC operated more than 6700 restaurants in more than 1400 cities in China. KFC will launch a lot of new products every year, selling snail powder in 2020. As soon as the new product came out, it immediately bombed the whole network, and this year KFC launched hot and dry noodles directly in Wuhan, including this giant milk tea bucket. KFC is very good at seizing the trend of consumer development, according to the trend of development to launch novel products to inject new traffic into its brand, which is probably why KFC has become one of the largest fast food empire chains in the world.

* Image source: Internet