What are the beverage brands of Coca-Cola the competition between Coca-Cola and Pepsi
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
Coca-Cola is going to rise and dominate the market.
In response to Coca-Cola 's acquisition of a controlling stake in sports beverage brand BodyArmor, Coca-Cola officials said: Coca-Cola has submitted a pre-acquisition declaration to the US Federal Trade Commission (FTC) about its intention to acquire control of BodyArmor.
Coca-Cola is trying to compete for market share by acquiring a controlling stake in sports drink brand BodyArmor, according to foreign media reports.

In fact, Coca-Cola acquired a stake in BodyArmor as early as the end of 2018, making it the second-largest shareholder in the brand, and its affiliated bottlers handle most of the distribution of the drink.
According to the data, the leading force in the US sports drink field is Gatorade, followed by Powerade. In addition, BodyArmor's sales in the United States soared 41% in 2020, compared with nearly 1% in Powerade, and Gatorade's sales increased by more than 9%, implying that BodyArmor has become a strong challenger to these two leading brands and is even expected to surpass Powerade.
Founded in 2011, BodyArmor quickly became a popular sports drink brand in the United States after it was launched in 2012. it contains electrolytes, coconut water and vitamins, but does not contain artificial colors and contains very little sodium, so it was once positioned as a new generation of sports drinks.

Now, Coca-Cola is trying to buy a controlling stake in BodyArmor in an effort to close the gap with Pepsi's Gatorade.
Coca-Cola and Pepsi are both well-known old brands. According to Euromonitor statistics, the brands with the highest sales in the world's soft drinks industry in 2020 are Coca-Cola and Pepsi. Among them, the data show that Coca-Cola's five carbonated beverage brands are in the top 10, Pepsi's Pepsi and Gatorade are also in the top 10, although Coca-Cola has five brands in the top 10, but in terms of sports drinks alone, Pepsi's Gatorade is far ahead of Coca-Cola's Powerade.
According to reports, Gatorade sales have covered 47 countries and regions in the world. Gatorade was founded in 1965 and acquired by Quaker cereal in 1983. Pepsi acquired the Gatorade brand by acquiring Quaker cereal in 2001.
Coca-Cola did not comment on details of Coca-Cola's proposed stake in BodyArmor or potential expansion, but Mike Repole, chairman of BodyArmor, said in a statement that Coca-Cola's acquisition of a controlling stake was "possible" but that "there are other potential options for the future of the business".
Industry insiders said: in a way, BodyArmor has become an important pawn for Coca-Cola against PepsiCo to seize the Chinese sports drinks market, and if Coca-Cola 's acquisition of a controlling stake in sports drinks brand BodyArmor is completed, the competition between Coca-Cola and Pepsi in the sports energy drinks market will further intensify, but it will not be easy to gain a foothold in China's sports drinks market.
* Image source: Internet
- Prev
The owner of the coffee shop in Chengdu does not go the usual way, selling only one type of coffee!
With the increasing diversity of consumer demand, both new tea shops and coffee shops are constantly pushing through the old and bringing forth the new. For example, Xi Tea will be on a new product in an average of 1.2 weeks, and Nai Xue's tea will have more than 30 new tea drinks in 2020, of which limited and holiday models will be launched at any time. Starbucks is also updating its products very quickly, launching a series of coffee and ice cream all year round.
- Next
LV history introduction LV brand design elements LV Cafe a cup of latte 100 yuan!
In early February last year, Louis Vuitton, the flagship brand of French luxury giant LVMH Group, opened the world's first coffee shop "Le Caf V" in Osaka, Japan, which attracted a lot of attention. Today, however, there is a topic on Weibo that has also attracted everyone's attention. LV Cafe in Japan costs 100 yuan for a latte? Netizen: than the local Starbucks
Related
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?
- Do I have to steam my hand-brewed coffee? What is the function of drip coffee steaming? What is the purpose of steaming hand-brewed coffee? Can I make coffee by hand without steaming it?
- Is SOE a single origin coffee? What is the reason why SOE American style is too sour and SOE latte is too bitter?