What are the beverage brands of Coca-Cola the competition between Coca-Cola and Pepsi
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Coca-Cola is going to rise and dominate the market.
In response to Coca-Cola 's acquisition of a controlling stake in sports beverage brand BodyArmor, Coca-Cola officials said: Coca-Cola has submitted a pre-acquisition declaration to the US Federal Trade Commission (FTC) about its intention to acquire control of BodyArmor.
Coca-Cola is trying to compete for market share by acquiring a controlling stake in sports drink brand BodyArmor, according to foreign media reports.
In fact, Coca-Cola acquired a stake in BodyArmor as early as the end of 2018, making it the second-largest shareholder in the brand, and its affiliated bottlers handle most of the distribution of the drink.
According to the data, the leading force in the US sports drink field is Gatorade, followed by Powerade. In addition, BodyArmor's sales in the United States soared 41% in 2020, compared with nearly 1% in Powerade, and Gatorade's sales increased by more than 9%, implying that BodyArmor has become a strong challenger to these two leading brands and is even expected to surpass Powerade.
Founded in 2011, BodyArmor quickly became a popular sports drink brand in the United States after it was launched in 2012. it contains electrolytes, coconut water and vitamins, but does not contain artificial colors and contains very little sodium, so it was once positioned as a new generation of sports drinks.
Now, Coca-Cola is trying to buy a controlling stake in BodyArmor in an effort to close the gap with Pepsi's Gatorade.
Coca-Cola and Pepsi are both well-known old brands. According to Euromonitor statistics, the brands with the highest sales in the world's soft drinks industry in 2020 are Coca-Cola and Pepsi. Among them, the data show that Coca-Cola's five carbonated beverage brands are in the top 10, Pepsi's Pepsi and Gatorade are also in the top 10, although Coca-Cola has five brands in the top 10, but in terms of sports drinks alone, Pepsi's Gatorade is far ahead of Coca-Cola's Powerade.
According to reports, Gatorade sales have covered 47 countries and regions in the world. Gatorade was founded in 1965 and acquired by Quaker cereal in 1983. Pepsi acquired the Gatorade brand by acquiring Quaker cereal in 2001.
Coca-Cola did not comment on details of Coca-Cola's proposed stake in BodyArmor or potential expansion, but Mike Repole, chairman of BodyArmor, said in a statement that Coca-Cola's acquisition of a controlling stake was "possible" but that "there are other potential options for the future of the business".
Industry insiders said: in a way, BodyArmor has become an important pawn for Coca-Cola against PepsiCo to seize the Chinese sports drinks market, and if Coca-Cola 's acquisition of a controlling stake in sports drinks brand BodyArmor is completed, the competition between Coca-Cola and Pepsi in the sports energy drinks market will further intensify, but it will not be easy to gain a foothold in China's sports drinks market.
* Image source: Internet
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