What are the beverage brands of Coca-Cola the competition between Coca-Cola and Pepsi
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
Coca-Cola is going to rise and dominate the market.
In response to Coca-Cola 's acquisition of a controlling stake in sports beverage brand BodyArmor, Coca-Cola officials said: Coca-Cola has submitted a pre-acquisition declaration to the US Federal Trade Commission (FTC) about its intention to acquire control of BodyArmor.
Coca-Cola is trying to compete for market share by acquiring a controlling stake in sports drink brand BodyArmor, according to foreign media reports.
In fact, Coca-Cola acquired a stake in BodyArmor as early as the end of 2018, making it the second-largest shareholder in the brand, and its affiliated bottlers handle most of the distribution of the drink.
According to the data, the leading force in the US sports drink field is Gatorade, followed by Powerade. In addition, BodyArmor's sales in the United States soared 41% in 2020, compared with nearly 1% in Powerade, and Gatorade's sales increased by more than 9%, implying that BodyArmor has become a strong challenger to these two leading brands and is even expected to surpass Powerade.
Founded in 2011, BodyArmor quickly became a popular sports drink brand in the United States after it was launched in 2012. it contains electrolytes, coconut water and vitamins, but does not contain artificial colors and contains very little sodium, so it was once positioned as a new generation of sports drinks.
Now, Coca-Cola is trying to buy a controlling stake in BodyArmor in an effort to close the gap with Pepsi's Gatorade.
Coca-Cola and Pepsi are both well-known old brands. According to Euromonitor statistics, the brands with the highest sales in the world's soft drinks industry in 2020 are Coca-Cola and Pepsi. Among them, the data show that Coca-Cola's five carbonated beverage brands are in the top 10, Pepsi's Pepsi and Gatorade are also in the top 10, although Coca-Cola has five brands in the top 10, but in terms of sports drinks alone, Pepsi's Gatorade is far ahead of Coca-Cola's Powerade.
According to reports, Gatorade sales have covered 47 countries and regions in the world. Gatorade was founded in 1965 and acquired by Quaker cereal in 1983. Pepsi acquired the Gatorade brand by acquiring Quaker cereal in 2001.
Coca-Cola did not comment on details of Coca-Cola's proposed stake in BodyArmor or potential expansion, but Mike Repole, chairman of BodyArmor, said in a statement that Coca-Cola's acquisition of a controlling stake was "possible" but that "there are other potential options for the future of the business".
Industry insiders said: in a way, BodyArmor has become an important pawn for Coca-Cola against PepsiCo to seize the Chinese sports drinks market, and if Coca-Cola 's acquisition of a controlling stake in sports drinks brand BodyArmor is completed, the competition between Coca-Cola and Pepsi in the sports energy drinks market will further intensify, but it will not be easy to gain a foothold in China's sports drinks market.
* Image source: Internet
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
The owner of the coffee shop in Chengdu does not go the usual way, selling only one type of coffee!
With the increasing diversity of consumer demand, both new tea shops and coffee shops are constantly pushing through the old and bringing forth the new. For example, Xi Tea will be on a new product in an average of 1.2 weeks, and Nai Xue's tea will have more than 30 new tea drinks in 2020, of which limited and holiday models will be launched at any time. Starbucks is also updating its products very quickly, launching a series of coffee and ice cream all year round.
- Next
LV history introduction LV brand design elements LV Cafe a cup of latte 100 yuan!
In early February last year, Louis Vuitton, the flagship brand of French luxury giant LVMH Group, opened the world's first coffee shop "Le Caf V" in Osaka, Japan, which attracted a lot of attention. Today, however, there is a topic on Weibo that has also attracted everyone's attention. LV Cafe in Japan costs 100 yuan for a latte? Netizen: than the local Starbucks
Related
- Do you want to steam it for hanging ears? Can hanging ear coffee be extracted twice? Is it normal that there is no foam in the flushing ears?
- Can latte be made with milk brewed with milk powder? What proportion should be used to make espresso?
- Does deep-roasted coffee have more caffeine than lightly roasted coffee? What degree of roasting coffee beans have the least caffeine?
- Is coffee bean size related to quality? Why is Kenyan Tanzanian coffee graded by size?
- What is the difference between Australian white coffee and latte? How to extract the concentrated Ristretto in Australian White coffee?
- What is the reason why latte coffee foam quickly? Why doesn't lightly baked beans look good when making Italian milk cala?
- What does hand-brewed coffee mean with high strength and low extract? Japanese brewed high-intensity low-extract coffee to share!
- Can coffee beans that have passed their shelf life still be drunk? What is the best taste and shelf life for coffee beans?
- How many grams of powder and liquid do you need to extract espresso? Can I make espresso twice?
- What is the difference between Italian latte and French Oriole? Can I drink hand-brewed coffee with milk?