The first coffee shop in the Imperial Palace in Shenyang has officially opened as a new "online celebrity sign-in place" I.
Recently, a coffee shop has been opened in Shenyang Imperial Palace.
The cafe, called morphine, has officially opened to the public after a trial operation on February 13, according to the Shenyang Museum.
Unlike common museums, the first coffee shop in Shenyang Imperial Palace can enjoy coffee and experience the strong history and culture of Shenyang Imperial Palace at the same time without buying museum tickets.
From the picture, we can see that the coffee shop is full of Shenyang Imperial Palace elements from the decoration style to the beverage design.
Like the origin of the name of the cafe.
The name of this coffee shop comes from the legendary figure Zhuang Fei, Queen Xiaozhuangwen, in the history of the Qing Dynasty. She is a very legendary woman, a famous queen in history and an outstanding female politician in the early Qing Dynasty. She personally trained two generations of powerful emperors and witnessed that the Qing Dynasty began to dominate the world from the border areas, and her story has a long history in the past 400 years.
The figure of Empress Wen of Xiaozhuang can also be found in this cafe. The logo of the coffee shop is the traditional "Qing", which is decorated with octagonal outline, the creativity is taken from the octagonal double eaves of the Dazheng Hall, and the wall painting in the store is named "Phoenix Xiao Day". The Phoenix represents the Empress Xiaozhuangwen.
In addition to being related to the Empress Xiaozhuang, the painting also includes many characteristic architectural and cultural elements of the Imperial Palace in Shenyang, such as Dazheng Hall, Phoenix Tower, Guanduan, eight banners and so on.
In addition, there are moonlight doors and Kang tables inspired by the classic landmark of Qingning Palace in Shenyang. While displaying the characteristics of Manchu architecture, tourists can also feel the strong national style. I have to admire the creativity of the decoration of the coffee shop.
In addition to the unique decoration style, the morphine product R & D team has also exclusively developed four special drinks, namely, "coffee latte", "Shengjing Palace", "Yongfu Kexin" and "the Treasure of the Government".
Among them, "coffee latte" is a special drink in the store, while "Shengjing Palace" is inspired by the unique "red wall, yellow tile and green trimming" of Shenyang Imperial Palace; "Yongfu Kexin" is deeply loved by children with hot milk with chocolate-flavored milk lid; there is also an ice drink, "Politics Treasure", which is full of spring color and has great visual appreciation.
These special drinks add a large number of cultural elements of Shenyang Imperial Palace to the packaging, and combine Manchu desserts, Shenyang specialties and young people's favorite tastes, so they attract many young people to clock in to learn about the culture of Shenyang Imperial Palace.
The cross-border coffee shop in Shenyang Imperial Palace aims to optimize tourists' shopping experience of cultural and creative products and at the same time attract more young people to understand the culture of Shenyang Imperial Palace.
In response, the curator of the Shenyang Imperial Museum said, "'caffeine' is the result of the integration of traditional culture and fashion life, and is another new breakthrough in the development of the cultural and creative industry of the Imperial Palace in Shenyang." The unique cultural concept and fashion creative elements of the Qing Palace will bring a new consumption experience for every consumer.
In fact, this is not the first time that the Imperial Palace Museum has opened a cafe across the border.
As early as 2018, the Imperial Palace in Beijing opened a cafe outside the Shenwu Gate.
The Jiaolou Cafe in Beijing is the same as the coffee shop in Shenyang, where visitors can enjoy the "palace coffee" and experience the culture of the Imperial Palace without "entering the palace".
In addition, the decoration of the caf é in the Imperial Palace in Beijing is similar to the style of the coffee shop in Shenyang, both of which are full of cultural elements of the Imperial Palace. The interior furnishings of the cafe are antique, and the design of the wallpaper and Liang Qingmanan is inspired by the famous Chinese painting "Qianli Jiangshan".
The culture of the Imperial Palace has gradually penetrated into public life. As a carrier of history, the Imperial Palace has stories every brick and tile. However, whether it is the former Jiaolou Cafe in the Imperial Palace in Beijing, or the "coffee" Cafe in the Imperial Palace in Shenyang this time, using the cultural elements of the Imperial Palace and western coffee culture, the collision between China and the West is a manifestation of cultural creativity, which not only attracts young people, but also deepens their understanding of culture.
Even though people have different attitudes towards the Forbidden City's use of cafes as a "commercial" means to attract consumers, it is still a display of the culture of the Imperial Palace, narrowing the distance between people and traditional culture. why not understand the brilliance of Chinese culture in the way of modern young people? After all, only by daring to innovate and inherit, can we do a good job in the sustainable development of culture, which is the original intention of the Imperial Palace to open a cross-border cafe.
* Image source: Internet
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