In which cities does Luckin Coffee have the Xiaohei Cup? Luckin Coffee's first transnational airlift of Yejia Xuefei

On January 5 this year, Luckin Coffee announced that he had officially signed a contract with the Ethiopian Embassy. According to the agreement, Luckin Coffee plans to purchase boutique Yega Xuefei coffee beans for three consecutive years from 2021 to 2023. Recently, it was reported that the first batch of boutique Yega Xuefei purchased by Luckin Coffee in Ethiopia has completed the first phase of the baking plan.

According to the strategic cooperation framework agreement signed in January between Luckin Coffee and his partners on the procurement of boutique coffee beans in Ethiopia's Yejasuefei, Luckin Coffee plans to purchase a total of 1000 to 2000 tons of boutique coffee beans in Ethiopia every year. This agreement is considered to be the largest purchase order for boutique coffee by a Chinese company in Ethiopia.

With regard to the new season of Luckin Coffee's launch, in terms of quantity, Luckin Coffee's roasting plan for the first stage of the batch totaled 96 tons of coffee raw beans; in transportation, all the raw beans of this batch were transported by "charter plane" and arrived in China before the Spring Festival.

It is worth noting that what is different from the sea transportation commonly used in the bulk export of Ethiopian coffee is that due to the long transportation cycle and large transport volume of this batch of boutique Yega Xuefei coffee in cooperation with Luckin Coffee, Ethiopia launched the method of "charter transport of beans" for the first time. In addition, this is also the first batch of Ethiopian coffee beans to be shipped in bulk to China this year.

Luckin Coffee's cross-border airlift of Yejiaxuefei raw beans will be used in early December last year Luckin Coffee launched a high-end product-small black cup SOE Yejiaxuefei, as everyone expected, Luckin Coffee will comprehensively promote small black cup SOE Yejiaxuefei products in stores across the country, the product will be on the national market one after another.

Prior to this, Luckin Coffee's high-end product line "Little Black Cup SOE Yega Xuefei" was only launched in Beijing, Shanghai, Guangzhou and Shenzhen. At that time, Luckin Coffee said that the coffee beans used in the "Little Black Cup" were Arabica coffee beans from the Iowa Yega Sheffield region, and the SOE limited series included Yega Sheffield American style and Yega Sheffield lattes.

In fact, since the establishment of Luckin Coffee, Ethiopia has been one of the important places of origin for Lucky to purchase coffee beans. For example, Luckin Coffee launched a boutique hanging ear coffee series at the end of December 2019, which also includes a boutique coffee bean from Yega Xuefei, Ethiopia.

Zhou Weiming, senior vice president in charge of Luckin Coffee's product line, said: in order to realize the brand vision of "making it easy for every customer to enjoy a cup of good coffee that is worth drinking", Luckin Coffee is promoting the national listing of "small black cup SOE Yega Xuefei" at the fastest speed to deliver the world's representative boutique coffee to more Chinese consumers.

Luckin Coffee's national landing of the small Black Cup in March means that SOE Yega Xuefei, which was launched last year, will also get a stable supply and accelerate the development of Lucky boutique coffee, which may be a new turning point for Luckin Coffee after the explosion.

* Image source: Internet

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