What is the business model and marketing strategy of Maoca? Cat Caf é launches free cat service!

On the 9th of last month, there was a hot topic on Weibo: # sharing cats for 9.9 yuan a day #, which sparked a heated discussion among netizens after it appeared on the most searched list.

The general content of the Weibo is: a news that cats can be rented for 9.90 yuan. The news said that there were more than a dozen cats for sharing in a pet shop in Chengdu, Sichuan province, and its sign also read: 9.9 yuan to bring cats home to accompany you. Later, many cat lovers argued that there was something wrong with this way. On the evening of March 9, the shop involved closed down amid the controversy.

However, in addition to such things happening in pet stores, there are media revelations that a pet cafe also has a similar business.

According to Guangzhou neighborhood, a cat-themed cafe in Guangzhou has launched a free cat service, which only needs to pay a deposit to take the cat home for free.

According to the video # Cat Cafe launched a free cat service #, this pet cat coffee is located on Qiaoguang Road, Yuexiu District, Guangzhou, and a consumer found a similar # shared cat # business on the store's moments.

The store has launched that as long as you pay a certain deposit, you can experience the fun of raising a cat for 10 to 15 days at a time. In this regard, some citizens have pointed out that there are certain risks in this business model, such as in the process of raising cats. Cat problems are easy to have disputes between the two sides, and this way of raising cats is also irresponsible behavior.

However, the shop owner involved said: as a cat coffee, the "cat service" proposed in the store is not "shared cat", only "experience behavior", and will not casually give cats to consumers. This activity is limited to regular customers in the store. The store owner also said: at present, it is only intended to do "cat service", and has not been formally promoted and implemented.

In addition, according to the video, there are still pet shops offering "refundable and exchangeable" business. after consumers buy cats, they can come and return within a week if they don't want to keep them, and within a certain period of time, they may exchange them for other cats to keep them. The store owner said that he would sign relevant agreements with consumers and give breeding guidelines.

As for the business model, some pet doctors said: although cats are more independent than dogs and other domestic pets, this does not mean that cats do not have feelings, and cats also need to adapt to a certain cycle for the new environment. if you change the breeder and living environment frequently, it is a kind of harm to pets.

As far as pet cafes are concerned, since pet cafes have become popular, there are more and more pet cafes such as cats, dogs, alpacas, raccoons, pigs and parrots. Cute pets are highly sought after by pet lovers, however, there are many security risks behind pet cafes, whether for shopkeepers, consumers or pets.

Any search on the news will lead to disputes such as "cute pet scratching guest dispute, bear child injury pet incident, a cafe raising national treasure animals to attract customers, pet cafe violating animal welfare and food safety regulations, coffee shop developing into a small" tropical rain forest ", a coffee shop unexpected cute, a cafe overoperating to death, and other disputes, once the responsibility is investigated. Whether business operators or consumers, as long as one party is hurt, the outcome is not friendly to both sides.

Cute pet as a selling point in the cafe, if the store is unable to establish a sound system to provide a really suitable environment for pets, it is best not to try a "pet cafe" easily. Finally, as industry insiders believe, whether it is "renting cats for short rent" or "free experience of raising cats", this way is one of the business means implemented by businesses in order to make money, and it is not recommended to pursue it.

* Image source: Internet

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