Characteristics of Coca-Cola Creative Packaging Design Coca-Cola needs to change its paper shell packaging
Coca-Cola is on the hot search list again.
List information shows: Coca-Cola will launch a new paper shell packaging.
In the future, the fat house happy water you drink is a paper box!
Considering that plastic packaging pollutes the environment and is not environmentally friendly, Coca-Cola and Danish startup Paboco jointly developed and designed a paper packaging to replace the original plastic packaging. It is expected that all packaging will be recyclable within a few years. Coca-Cola promises to achieve "World Without Waste" by 2030.
Coca-Cola's new packaging is different from previous plastic packaging. This time, the new packaging consists of a cardboard shell with a plastic liner and a recyclable plastic lid.
The name of the new product is "Adez". The whole paper bottle is jointly developed by Coca-Cola Brussels Laboratory and Danish Paboco Company. The biggest innovation is made of Nordic wood pulp paper on the material, and there is a layer of biological material protective film on the inner wall. It is said that this material is 100% recyclable and degradable.
From the appearance point of view, the new paper packaging adopts a straight cylindrical design, the upper part is smooth, LOGO can be printed, the lower part is designed with wrinkles, raised texture is more convenient to hold, but also makes it look more papery.
The new package AdeZ will be tested for the first time in Hungary in the second quarter of this year, with a capacity of 250 ml per bottle and a limit of 2000 bottles.
Coca-Cola has been named the world's largest plastic polluter three times before, according to media statistics, in the volunteers collected 346494 pieces of plastic waste, Coca-Cola brand plastic waste for 13834 pieces, for this reason, Coca-Cola is taking active measures to solve its products in environmental protection problems, then Coca-Cola announced a "major change"-using 100% recycled plastic to make bottles. Coca-Cola says it will recycle the same amount of packaging it sells globally by 2030, so that beverage bottles don't end up in garbage or in the ocean and can be recycled.
Coca-Cola said the ultimate goal of the plan is to develop paper bottles that can be fully recycled.
In fact, Coca-Cola launched paper packaging as early as February this year, when Coca-Cola said it was testing a more sustainable paper bottle in Hungary, the purpose is to bottle "can be recycled like paper", the company plans to completely replace plastic bottles in the future.
In this regard, netizens comment: Coca-Cola to change paper shell packaging, cost down, pricing is also to drop a little, but, so far, Coca-Cola has not made any response to the price of Coke.
* Image source: Internet
- Prev
What is the business model and marketing strategy of Maoca? Cat Caf é launches free cat service!
On the 9th of last month, there was a hot topic on Weibo: # sharing cats for 9.9 yuan a day #, which sparked a heated discussion among netizens after it appeared on the most searched list. The general content of the Weibo is: a piece of news that a shared cat can be rented for 9.90 yuan. The news says that there are more than a dozen cats for sharing in a pet shop in Chengdu, Sichuan, and its sign also says: 9.9 yuan to take the cat home to accompany you, and then
- Next
There is a shortage of Arabica coffee beans in the world, and the spot price of Colombian coffee beans is the highest in a decade.
Professional coffee knowledge exchange more coffee bean information please follow coffee workshop (Wechat official account cafe_style) Colombian Coffee Growers Union (FNC) recently said that the government's social segregation policy has led to a shortage of coffee picking labor in coffee farms / coffee plantations, coupled with the heavy rainfall that has been going on for two months, which will lead to Colombia in the first half of 2021
Related
- How does coffee break out of rich layers? Which is better, washed coffee beans or sun-dried coffee beans?
- What are the five ways to drink American coffee? What is the difference between American coffee and Long Black? How to make quicksand ice American style? How to pull flowers in American coffee? Can I take milk in American coffee?
- What's so good about Blue Mountain, which ranks first in the world's top coffee beans? What grade does Blue Mountain Coffee belong to? What are the characteristics and taste of Blue Mountain Coffee?
- How to draw flowers in American coffee? Can American coffee draw flowers? What is the principle of latte flowers? How to kill the milk foam of coffee flower?
- Is it better to use lightly baked beans or deeply baked beans for mocha pot coffee? How to use and make a mocha pot! What should I do if the Mocha pot has a splash problem?
- What does special coffee mean? What beans are the best to make special coffee? Do you make special coffee with espresso or cold extract? Why is specialty coffee the "cocktail" of the coffee industry?
- Coffee shop specialty American production ratio step by step tutorial KFC apple bubble American practice
- What is the difference between the foam of a latte and white cappuccino? How thick should Latte's milk foam be made? What's the difference between a cappuccino and an Australian white latte?
- The right way to drink espresso! How to drink coffee best? Do I have to gulp dirty coffee?
- Take restrictions! Starbucks takes action to crack down on "coffee workers"