Characteristics of Coca-Cola Creative Packaging Design Coca-Cola needs to change its paper shell packaging

Coca-Cola is on the hot search list again.

List information shows: Coca-Cola will launch a new paper shell packaging.

In the future, the fat house happy water you drink is a paper box!

Considering that plastic packaging pollutes the environment and is not environmentally friendly, Coca-Cola and Danish startup Paboco jointly developed and designed a paper packaging to replace the original plastic packaging. It is expected that all packaging will be recyclable within a few years. Coca-Cola promises to achieve "World Without Waste" by 2030.

Coca-Cola's new packaging is different from previous plastic packaging. This time, the new packaging consists of a cardboard shell with a plastic liner and a recyclable plastic lid.

The name of the new product is "Adez". The whole paper bottle is jointly developed by Coca-Cola Brussels Laboratory and Danish Paboco Company. The biggest innovation is made of Nordic wood pulp paper on the material, and there is a layer of biological material protective film on the inner wall. It is said that this material is 100% recyclable and degradable.

From the appearance point of view, the new paper packaging adopts a straight cylindrical design, the upper part is smooth, LOGO can be printed, the lower part is designed with wrinkles, raised texture is more convenient to hold, but also makes it look more papery.

The new package AdeZ will be tested for the first time in Hungary in the second quarter of this year, with a capacity of 250 ml per bottle and a limit of 2000 bottles.

Coca-Cola has been named the world's largest plastic polluter three times before, according to media statistics, in the volunteers collected 346494 pieces of plastic waste, Coca-Cola brand plastic waste for 13834 pieces, for this reason, Coca-Cola is taking active measures to solve its products in environmental protection problems, then Coca-Cola announced a "major change"-using 100% recycled plastic to make bottles. Coca-Cola says it will recycle the same amount of packaging it sells globally by 2030, so that beverage bottles don't end up in garbage or in the ocean and can be recycled.

Coca-Cola said the ultimate goal of the plan is to develop paper bottles that can be fully recycled.

In fact, Coca-Cola launched paper packaging as early as February this year, when Coca-Cola said it was testing a more sustainable paper bottle in Hungary, the purpose is to bottle "can be recycled like paper", the company plans to completely replace plastic bottles in the future.

In this regard, netizens comment: Coca-Cola to change paper shell packaging, cost down, pricing is also to drop a little, but, so far, Coca-Cola has not made any response to the price of Coke.

* Image source: Internet

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